Wells Fargo Hiring for Senior Marketing Consultant , CSBB Growth Marketing Job at Charlotte, NC Full Time

Wells Fargo is seeking Senior Marketing Consultants in Consumer & Small Business Banking providing coverage for Branch Banking, Chief Customer Office, CSBB Control, CSBB Diverse Customer Segments, CSBB Operations, CSBB Strategy & Transformation, Consumer Marketing, Deposit Products Group, and Small Business. Learn more about our career areas and lines of business at wellsfargojobs.com.

This role is part of the CSBB Growth Marketing organization, who are responsible for delivering new customer and balance growth profitably and at scale via effective marketing initiatives, with a particular focus on digital channels. Additionally, this role will help lead a robust test & learn agenda for creative / channel strategies to deliver customer-obsessed experiences and increase campaign effectiveness.

In this role, you will:

• Develop and implement complex, highly visible Growth Marketing campaigns across owned and paid digital and mail channels
• Help build robust test and learn agenda with a focus on creative optimizations to improve CX and conversion
• Implement marketing initiatives designed to acquire customers and drive balance growth, on-time and on-strategy while adhering to channel governance and best practices and assessing cross-channel impacts
• Utilize strong analytical skills to assess individual campaign effectiveness and, when necessary, adjust creative and channel strategies to improve customer engagement and conversion
• Ability to navigate and flawlessly deliver within existing campaign execution processes while identifying opportunities to increase efficiency, reduce operational risks, and increase speed-to-market
• Lead all submissions for operational workflows and processes adhering to Marketing campaign management requirements.
• Manage approvals for all internal legal and compliance requirements with keen attention to detail
• Responsible for documenting readiness prior to launch and monitoring campaigns in production.
• Ensuring creative elements are thoroughly tested for best practices, accuracy, proper functionality, and required tracking
• Manage vendor asset delivery and processes to record creative accuracy pre- and post-launch

Required Qualifications, US:

• 4+ years of Marketing, E-business, Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 3+ years of marketing / campaign execution experience
• Understanding of digital channels, including paid search, websites, and email
• Experience leading effective collaboration across a team of project managers focusing on different functional areas for the same project
• Ability to turn preliminary or ambiguous information, ideas, or problems into well-defined plans and solutions
• Experience working with cross-functional teams, including external vendors
• Ability to work independently and multi-task
• Strong collaboration and partnering skills across various levels of the organization
• Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment
• Strong time management skills and ability to meet deadlines
• Excellent verbal, written, and interpersonal communication skill
• Strong Microsoft Office (Word, Excel, and Outlook) skills
• Familiarity with various marketing technologies (e.g., Aprimo, IBM Campaign Management Tool, SalesForce)
• BA/BS or equivalent experience

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.