McKee Homes Hiring for Marketing Manager at Raleigh, North Carolina, United States, 27609 Full Time

The culture at McKee Homes is built on our shared Core Values People First, Continuous Improvement, Work Smart / Play Hard, and McKee Focus.

People First means that we champion personal wellness and development. We embrace diversity and kindness. We communicate clearly, respectfully and timely.

Continuous Improvement means we expect entrepreneurial thinking. We are lifelong students and coaches that never stop learning and continuously empower change.

We recognize stellar achievement. Work Smart / Play Hard means we thrive in a high support and high challenge environment.

We promote clarity breaks and we love what we do! McKee Focus means that we work as one team. We deliver on the Team McKee Experience.

We work together across our Regions to Build a Cure for Alzheimer’s.

It is important that you share these values as we hire, review, reward and recognize outstanding associates based on these.

SUMMARY / OBJECTIVE :

The McKee Homes Marketing Manager is responsible for oversight, operation, and presentation of all traditional and digital marketing needed to provide leads, traffic, and brand support to Team McKee.

Must build strong, productive relationships with trade partners and all McKee Homes departments. Oversee process improvements and implementation to ensure quality performance and enhanced quality of life for McKee associates and McKee trade partners.

As a McKee team member, the Marketing Manager is also responsible for providing a premier customer experience by aiding in an organized community roll out process, superior communication and actively participating and working with the team on customer initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Drive traffic generation efforts for website leads and foot traffic by community. Provide Quarterly marketing plan to support sales goals as set by business plan.

Analyze data / performance monthly and provide changes or new efforts needed to achieve sales conversion metrics to VPSM.

Manage website content, brand presence and user experience. Serve as lead in monthly meetings with website third party company.

News, About Us / Employees, Community Involvement, etc.) Creation of floor plan descriptions, Epcon website and blog. Monitor top performing content and boost / advertise as necessary to achieve SEO performance.

Drive social media strategy, organic and paid, and manage monthly social media content calendar. Curate social media content (images, videos, etc.

either in-house or by directing graphic design agency or marketing team. This includes Animoto videos for new communities, website and Zillow active listings.

• Drive brand strategy to ensure promotional materials are on-brand, align with company vision and are produced quality / timely
• Serve as company publicist create, research and place press releases, pitch stories to relevant publications (both B2B company spotlights / awards and B2C to reach potential home buyers)
• Research and develop award nominations for McKee employees’ homes, neighborhoods, and charitable activity.
• Assist VPSM in creation of annual budget; Review / update / maintain monthly budget performance.
• Work with Area Sales Managers to execute on-site community activities, special events, grand openings and manage monthly event calendar
• Manage / oversee signage program to adherence with brand standards
• Work with VPSM and ASM’s to develop marketing plans for all communities, community embrace and quarterly / yearly campaigns
• Coordinate / Conduct market research and focus groups as needed. Competitive Market Analysis for new communities and quarterly updates to existing markets.
• Research market trends and competitors to provide analysis of competitive environment. Ongoing competitor research can include but is not limited to monitoring web and social content, networking with industry peers and executing sign-ups for new competitor communities.
• Manage sales office set up to include managing orders, production, and installation of displays, furniture and signage.

Assist as needed with new model home merchandising and furniture coordination.

• Submit ARB approval for community and model home signage
• Conduct departmental L10 and Quarterly meetings
• Support VP of Community Relations with campaigns highlighting charitable endeavors, Alzheimer’s Association by region, other nonprofits and community engagement
• Support NHSC silo training on McKee Homes’ marketing processes, brand strategy and guidelines, etc.
• Participate in Team McKee Experience
• Oversee Marketing Coordinator and Sales / Marketing Specialist.
• HBA and Chamber of commerce set up and engagement by region.
• Manage model and showcase photography, website photo galleries, 3D videos, etc.
• Consistently review / monitor web reviews and respond as needed; increase / enhance
• Google review participation to receive 5-star reviews
• Job description does not include all role accountabilities, subject to change as needed

SKILLS AND ABILITIES

Strong verbal communication skills to interact with prospects / homebuyers, trade partners and McKee Homes departments. Strong management and problem resolution skills;

ability to multitask; detail oriented. Business management to achieve projected profitability. Able to thrive in a fast-paced environment.

COMPETENCIES

• Creativity
• Detail Oriented
• Strong Communication Skills
• Organizational Skills
• Problem Solving / Analytical Skills
• Strong Technical Capacity
• Analytical Capacity
• Ethical Conduct

SUPERVISORY RESPONSIBILITY

This position has supervisory responsibility

WORK ENVIRONMENT

This job frequently operates in the field environment and is occasionally exposed to a variety of extreme conditions at construction job sites.

The noise level in the work environment and job sites can be loud. This position is performed indoors and in outside weather conditions.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus
• Occasionally required to sit (up to 3 hours in a day or 1-12 times an hour)
• Continuously required to stand and walk (3-8 hours at a time or 60 times an hour)
• Occasionally required to reach with hands and arms (up to 3 hours in a day or 1-12 times an hour)
• Frequently required to talk or hear (up to 3-6 hours in a day or 12-60 times an hour)
• Occasionally required to bend, twist, or climb (up to 3 hours in a day or 1-12 times an hour)
• Moderate concentrated / intensity, which included prolonged mental effort with limited opportunity for breaks
• Average memory, taking into consideration the amount and type of information
• Moderate level of complexity for decision making. Average time pressure of decision making
• The noise level in the work environment is usually moderate to loud
• Must occasionally lift and / or move items over 70 pounds (up to 3 hours in a day or 1-12 times an hour)

POSITION TYPE / EXPECTED HOURS OF WORK

This is a full-time position. Days and hours of work are Monday through Friday, 8 : 00 a.m. to 5 : 00 p.m. Evening, weekends and holidays as needed. Subject to change.

TRAVEL

Travel is required to support teams in other regions.

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing or business preferred
• Minimum of 2 years of previous experience required
• Sales Experience preferred but not required
• Proficiency in Microsoft Office, Google sheets, or other scheduling software required
• Mark System software experience a plus
• Excellent professional written and verbal communication skills

ADDITIONAL ELIGIBILITY QUALIFICATIONS

• Valid Driver’s License required
• Reliable vehicle with minimum state required insurance required

EEO STATEMENT

McKee Homes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, McKee Homes complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

McKee Homes expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of McKee Homes’ employees to perform their job duties may result in discipline up to and including discharge.

OTHER DUTIES

Please note this job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

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