UL Hiring for Marketing Manager at Dearing, KS Full Time

At UL, we know why we come to work.

We have an exciting opportunity for a Marketing Manager at UL Research Institutes. The Marketing Manager leads the marketing team and drives brand growth and visibility of the Electrochemical Safety Research Institute (ESRI).

The Marketing Manager plans, develops, and executes strategic marketing initiatives that align with ESRI’s overall goals and objectives, and collaborates with cross-functional teams to achieve exceptional results.

Underwriters Laboratories

At UL Research Institutes and UL Standards we wake up every day with a common purpose : to make the world a safer, more secure and sustainable place.

Science is in our DNA; we are endlessly curious and passionate about seeking and speaking the truth. We take delight in knowing that our work makes a meaningful contribution to society, and we are proud that our culture is centered on integrity, collaboration, inclusion and excellence.

UL stands at the forefront of technological advancement, and we are continually challenged to find new ways to foster innovation and positive change.

Satisfying? Yes. Exciting? Absolutely!

The Electrochemical Safety Research Institute (ESRI)

The Electrochemical Safety Research Institute (ESRI), part of UL Research Institutes, conducts scientific research to understand the safety and performance of energy storage – from the lithium-ion batteries that power your mobile devices and electric vehicles, to the promising future of green hydrogen technology.

ESRI shares its research with the goal of creating a safer and more sustainable world. Through research amplification (marketing), we identify, inform, and engage key stakeholders from audiences such as industry, government, the research community, educators and academia, consumers, and others.

We plan and deliver comprehensive, integrated marketing campaigns through various channels, including social media, our website, events, presentations, stakeholder engagement, and more.

What you’ll learn & achieve :

As the Marketing Manager, you will play a key role in the rapid growth of UL as you :

• Develop and implement comprehensive marketing strategies to enhance brand awareness and positioning, and stakeholder engagement.
• Analyze trends and consumer behaviors to identify opportunities for differentiation and messaging reach.
• Hire, lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.

Delegate tasks, set clear objectives, and monitor performance to ensure the team’s effectiveness and achievement of goals.

• Plan, execute, and optimize multi-channel marketing campaigns, collaborating with internal teams and external partners and vendors to develop compelling and consistent campaign messaging and assets.
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising and monitor and analyze digital performance metrics to make data-driven decisions and continually improve campaign effectiveness.
• Work closely with the content team to create engaging and relevant content for various marketing channels, including website, social media, and more, maintaining brand consistency and integrity across all marketing materials and touchpoints, ensuring a strong and recognizable brand presence.
• Conduct research to identify stakeholder / audience needs, preferences, and trends, using insights to refine marketing strategies and offerings.
• Develop and manage the marketing budget, allocating resources effectively to achieve maximum ROI on marketing investments.
• Identify and establish partnerships with relevant influencers, organizations, and platforms to expand the brand’s reach and credibility.
• Track and analyze marketing performance metrics, generating regular reports to measure campaign success and identify areas for improvement.
• Contribute to and / or lead other department specific and cross-functional initiatives.
• This role is primarily remote and includes some travel to the Houston, TX, office and other locations.

What makes you a great fit :

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes :

• Strong understanding of marketing principles, strategies, tactics, tools, and platforms across all channels.
• Expert and disciplined communicator, with demonstrated ability to translate technical information into meaningful content for a variety of technical and non-technical audiences.
• Demonstrated ability to manage and facilitate marketing activities and develop compelling campaigns.
• Excellent written and verbal communication skills.
• Proactive problem-solving skills to leverage effective solutions by application of concepts, knowledge, resources, or processes.
• Highly motivated and dynamic self-starter; ability to learn at an accelerated pace.
• Excellent project management skills. Ability to evaluate competing and changing priorities, resources, and time demands to manage and own projects that are realistic and achievable.
• Strong interpersonal skills and the ability to work effectively with a wide range of audiences.
• Ability to identify and analyze organization and audience needs to deliver messages via the most appropriate mix of media and channels.
• Work collaboratively in a team environment within a rapidly growing organization.

Professional education and experience requirements for the role include :

• Bachelor’s degree in marketing, business, or a related field.
• Minimum 8 years of experience in marketing roles, with at least 3 years in a managerial or leadership capacity.

What you’ll experience working at UL :

• Mission : For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 128 years and is deeply ingrained in everything we do.
• People : Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL.

We’re able to deliver the best because we employ the best.

Interesting work : Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create.

We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.

• Grow & achieve : We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
• Total Rewards : All employees at UL Research Institutes and UL Standards & Engagement are eligible for bonus compensation.

We offer comprehensive medical, dental, vision, and life insurance plans. a generous 401k matching structure of up to 5% of eligible pay.

Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment.

Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Learn More :

About UL Research Institutes

UL Research Institutes are nonprofit organizations dedicated to advancing safety science research through the discovery and application of scientific knowledge.

We conduct rigorous independent research and analyze safety data, convene experts worldwide to address risks, share knowledge through safety education and public outreach initiatives, and develop standards to guide safe commercialization of evolving technologies.

We foster communities of safety, from grassroots initiatives for neighborhoods to summits of world leaders. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.

Our wholly owned subsidiary, UL Solutions, advances our shared public safety mission. We fund our work through grants, the licensing of standards documents and the business activities of UL Solutions, which conducts testing, verification and certification, and provides training and advisory services, along with data-driven reporting and decision-making tools for customers around the world.

To learn more, visit our websites UL.org and ULSE.org.