Navarro Regional Medical Center Hiring for Marketing Manager at Corsicana, TX, United States Full Time

This position reports to the CEO, with a dotted-line reporting relationship with the corporate Regional Marketing Director.

The primary purpose of this position is to manage internal and external communications with a mind toward the image and reputation of the hospital, its affiliated medical group and other affiliated entities.

Additionally, this position will focus on facilitating and leveraging components of marketability to support competitive position and overall growth.

The Marketing Manager will collaborate with approved vendors and corporate-based marketing and communications staff to support digital-first advertising campaigns, including measurement and reporting.

This position works to ensure promotions and organizational presence are consistent with CHS and hospital objectives, and facilitates the hospital’s strategic planning process.

• Essential duties and responsibilities include the following. Other duties may be assigned.
• Collaborates with hospital leadership, corporate leads and approved marketing vendors in creating and executing annual

marketing plans

• Influences colleagues to support optimal marketability and seamless consumer-to-patient pathways
• Serves as hospital media contact and hospital spokesperson when appropriate
• Manages internal and external communications initiatives and ensures an effective communications framework that

includes both earned and owned media

Supports Community Connections efforts to foster valuable community relations and partnerships on behalf of the hospital

and in support of the hospital’s growth initiatives and reputation management

• Maintains hospital website to ensure up-to-date, compliant and consumer-oriented content at all times
• Supports efforts to measure and track ROI and KPIs related to marketing projects
• Stays abreast of overall hospital market share, service line market share, market dynamics and other data to help identify

new growth strategies

Works with director(s) of professional outreach to support independent physician alignment, and with practice

administration to support affiliated medical group performance

• Supports a culture of excellence in patient experience, and the organizational Strategic Imperatives
• Seeks to communicate marketing strategy with knowledge and conviction to stakeholders
• Remains aware of and compliant with all marketing-related guidelines and corporate policies related to communications,

advertising and promotions, physician relations and other topics as applicable