Position Summary:
The Integrated Marketing Manager serves as a valued strategic marketing partner to our company business partners to create engaging marketing communications for internal and external audiences.
They are responsible for managing cross-functional marketing campaign deployment for discrete lines of business within the company.
Working in coordination with Marketing Strategy, Creative, Digital, Customer Experience, Events and Operations teams as well as business stakeholders, the IMM will identify, articulate, and build consensus around marketing plans leveraging appropriate owned, earned and paid media.
Following strategic alignment, the IMM will work in cooperation with marketing managers to execute, optimize and measure the campaign(s), ensuring alignment with the brand positioning and sharing results with business partners.
This position specifically oversees marketing initiatives for Human Resources, HR-TADEI, Corporate Communications and others as assigned.
Key Responsibilities:
Explore, understand and become an expert in supported business areas;
Work collaboratively with marketing and business partners to define effective, innovative and results-oriented integrated strategies, managing to budget and timing expectations and leveraging all available channels;
Define insightful, motivating marketing strategies; brief creative teams and lead projects through the review and revision of work that delivers the brief and supports the integrated marketing strategy;
Develop and manage detailed project plans and schedule and campaign calendar management
Ensure key strategic criteria and milestones are hit throughout the process
Coordinate project wrap-ups and assist with providing reports for project results
Qualifications:
Eight-plus years of experience in digital and/or traditional marketing with proven effectiveness across audiences and channels. (website, email, social, mobile etc.) Agency experience a plus.
Outstanding consultative, critical thinking, analytical and communication skills
Able to operate strategically and build effective stakeholder partnerships
Impressive communication and presentation skills for multiple management levels, including senior leadership.
Demonstrated ability to make sound business recommendations and decisions.
Strong conceptual and creative thinker, able to summarize and clearly communicate findings and recommendations
Organized and detail-oriented with an ability to prioritize multiple projects and competing demands on a daily basis
Self-motivated, disciplined, fast learner with ability to be flexible and adapt in fast paced environment
Knowledge of Workfront work management platform a plus Healthcare experience and familiarity with HIPAA privacy a plus.
If you have the about skills please reach out to me at [email protected] or call 860-903-0855
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