Gateway Recruiting Hiring for Marketing Manager at Falmouth, MA, United States Full Time

Job Summary :

Responsible for planning, development, and implementation of internal and external marketing strategies, marketing communications, event coordination and planning, social media, web presence and messaging, and public relations activities.

Coordinate development and implementation of support materials and services day-to-day for businesses located at the North Falmouth Massachusetts site.

Assists the efforts of the marketing, communications, and public relations staff / resources and coordinates at the strategic and tactical levels with the other functions.

Detailed Description :

Marketing, Communications, and Public Relations

In coordination with the Marketing team, direct the implementation of a marketing communications and public relations program designed to promote the organization’s image and position within the marketplace and to the public;

create and facilitate internal and external communications and all of the organization’s marketing and public relations activities.

This may include branding strategies, trademarks, branding guidelines, product marketing strategies, etc.

• Assist with the creation of marketing content, including : press releases, case studies, webinars, podcasts, videos and animations, white papers, etc.
• Assist with the coordination of media interests and help to stimulate regular contact with target media and appropriate response to media requests.
• In coordination with the Marine Marketing team, assist with the coordination, presentation & appearance of all the organization’s print and electronic materials such as letterhead, use of logo, brochures, etc.
• Develop, update & monitor all digital media including : company website content and activities, social media accounts, podcasts, webinars, digital campaigns, newsletter, SEO and web analytics, and update CMS, and all website Elements.
• Support worldwide : Business Development Network, Engineering, New Product Development, and industry partners including representatives, agents & consultants by coordinating and supporting MARCOM programs, materials, and marketing assistance and resources.
• Support internal product line managers via assistance with product launches, documentation, presentations, graphics, competitive analysis, and sales materials.
• In coordination with the Marine Marketing team, assist with, and implement, all conference, event, and show-related materials and activities to include show design, planning and execution, exhibit build-outs, show displays and equipment, staffing, messaging, etc.
• Lead the on-site corporate sustainability effort to include the promotion of local green activities and products, employee engagement, community engagement, and programs aimed at improving the overall business engagement in long-term sustainability efforts.

Organizational Strategy :

Design methods to collect, analyze, and disseminate regular input from key customers and partners regarding the quality, features, benefits, and value proposition of products and services and the company’s position within the industry.

Utilize the data to evaluate and redefine the messages to the market as needed including SEO and other electronic media.

• Participate in, support, and assist with cross-functional teams throughout the organization as needed.
• In coordination with the Marine Marketing team, support the creation and achievement of marketing mission, goals, and financial objectives.

Assist with the design and execution of evaluation systems wherever possible.

• Keep informed of developments and advancements in the fields of marketing, communications, social media, and public relations and apply them within the organization as appropriate.
• Due to the type of work at the facility and certain access restrictions, successful applicants must be a “US Person” (US Citizens, US Nationals, lawful permanent residents, asylees, or refugees)

Education and Experience :

• Bachelor’s Degree in journalism, marketing, and public relations.
• A graduate degree in a related field is desirable.
• Minimum of 10 years of experience in Marketing, Communications, or Public Relations with demonstrated success in the oceanographic / offshore industry as an added benefit.
• Experience in developing successful marketing strategies.
• Experience with digital tools including website strategy, SEO, Linked In, social media, and Pardot.
• Experience with a storyboard and video creation
• Experience in the coordination, design, and production of print materials and publications.
• Experience in planning and project management to successful conclusions

Requirements :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Creative and able to translate technical specifications to value propositions within different media.
• Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and public relations activities.
• Utilization of Customer Relation Management (CRM) database for marketing campaigns and improving the sales cycle.
• Innovative with the ability to utilize new methods of message delivery, including marketing automation tools.
• Strong creative, strategic, analytical, organizational, and personal sales skills
• Demonstrated successful experience with writing press releases, editorial skills, making presentations, and negotiating with media.
• Analytical skills to maximize marketing value.
• Computer proficiency in word processing, database management, page layout, SharePoint, CMS, and HTML programs.
• Commitment to working with cross-functional teams.
• Strong verbal and written communication skills.
• Ability to manage multiple projects at a time.
• Out-of-town, overnight travel may be required.

Preferred :

The physical / mental demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Professional office environment.
• Occasional work in the manufacturing area.
• This position requires periods of working behind a desk and performing tasks on a computer.
• Significant periods of standing or walking throughout the facility to interface with other associates.
• Travel up to 25% of the time via Air / Train / Boat / Automobile for up to 24 consecutive hours.
• Occasional lifting to 35 lbs. to include demo systems, laptop computers, and promotional materials.
8 hours ago