At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential.
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Our Product Marketing team is made up of three sub-teams : Persona PMMs, Technical PMMs, and Growth PMMs. This is a Persona PMM role, and youll be focused on the marketing persona (with an emphasis on demand generation and account-based marketing personas).
As part of the Persona PMM team, you live and breathe narrative design and GTM strategies. You are our in-house persona / solution expert for your area of ownership.
You are focused on optimizing our overall product presence to drive awareness, new business acquisition, and customer growth.
You help guide Customer Engagement Marketing, IMMs, and Sales, Customer Success and Technical PMMs, on how to best talk to and sell to your various personas.
You will evangelize our solutions internally and externallyalways keeping the bigger picture of what your persona is trying to solve with a ZoomInfo solution in mind.
Your efforts will ensure we are at the forefront of innovation, market needs, and customer desires.
What your day might look like :
You catch up with your IMM to brief them on an industry-shaping release your Technical PMM is working on. Together you work through a plan to get these updates onto our website.
You also develop a plan to include it in the new pitch deck youre working on, as well as that Gartner MQ briefing coming up.
You combined these insights with existing VoC and competitive insights gathered by our Advocacy and Market Intelligence teams to update our messaging & positioning.
Core skills required and questions youll ask yourself :
What do they care most about? Which problems can we uniquely solve for them? What are trends that are happening in this personas universe?
Great storytelling skills with the ability to find structure in the chaos How can I ensure we arent telling one-off stories but building a larger narrative to reinforce our undisputed market position?
How can we continuously reinforce our product innovation themes and brand pillars?
Excellent all-around communications skills How do I write things in a compelling way? How do I engage an audience when speaking?
How do I form strong working relationships with my coworkers? How do I ask the most effective questions and listen for the key insights?
Ability to build strong cross-functional partnerships What can I do to make it easier for AEs to tell our full platform story?
How can I help speed up the evaluation phase with effective collateral?
For prospects? For existing customers?
Areas of Responsibility :
The behaviors we value :
Youll be surrounded by an amazing group of people on this team, and we want to continue to build on the superb team culture weve built.
Thats why we want you to understand the behaviors that we want to see you display :
Primary stakeholders :
The US base salary range for this position is $124,000 – $155,000 + bonus + equity + benefits.
Actual compensation offered will be based on factors such as the candidates work location, qualifications, skills, experience and / or training.
Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.
We want our employees and their families to thrive.
In addition to comprehensive benefits, we offer holistic mind, body and lifestyle programs designed for overall well-being.
Learn more about ZoomInfo benefits here .
About us :
ZoomInfo (NASDAQ : ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide.
Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here .
ZoomInfo is proud to be an Equal Opportunity employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law.
At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
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