YMCA of Pierce and Kitsap Counties Hiring for Email Marketing Manager Job at Tacoma, WA Full Time

Ignite your Passion, Live the Y Cause, and Join our Team!
The Email Marketing Manager is responsible for successfully building and executing email campaign activities, automation of emails, lead lifecycle workflows and nurture streams that support multi-channel digital marketing and communications strategies. This is a broad marketing role with activities that include maintaining and using a CRM (Pardot + Salesforce experience is strongly preferred), analysis of market research and metrics, creating new email marketing strategies, and maintaining and enhancing current email marketing materials. This position will serve on the Marketing Communications Team in service to the YMCA’s strategic priorities of member experience, program experience, staff experience and philanthropy.
Key Responsibilities:

• Ability to formulate email marketing strategy from scratch.
• Attention to detail and ability to work effectively on multiple work streams.
• Implement activities in the campaign calendar, ensuring audience engagement.
• Identify, manage, create, and publish high-quality digital content, including email, video, and story banks.
• Build and launch email campaigns using marketing automation tools. Set up automated, trigger-based workflows to address regular communications.
• Optimize distribution lists and segmentation to improve delivery and engagement rates.
• Collaborate with the Sr. Marketing Operations Director and the Experience Product Manager on integrating Pardot with Salesforce.
• Drive email marketing operation improvements with automation, standardization, and collaboration with stakeholders.
• Develop landing pages optimized for conversions that track lead attribution.
• Visualize and implement email campaigns considering the experiences audiences are having within a nurture stream and communications path.
• Understand email, as well as digital marketing analytics and A/B testing.
• Monitor and analyze campaign performance data, including MQLs, SQLs, and translate that analysis into key insights and make strategic recommendations.
• Analyze and share results to continually improve content and engagement.
• Work with the marketing and communications team to ensure the highest quality brand and voice consistency.
• Respond to emergency communication requests; may include response outside standard business hours.
• Remain current on the latest trends, tools, and insights related to email marketing and demand generation.

Minimum Requirements
Qualifications:

• Bachelor’s degree in integrated marketing, communication technology, new media, or related field or equivalent knowledge and experience.
• Four years of successful experience executing email marketing best practices in a multi-channel digital marketing environment.
• B2C-focused marketing background, preferably non-profit, with a strategic mindset and ability to execute campaigns.
• First-hand experience with CRM and marketing automation, preferably Salesforce and Pardot Experience with demand generation platform integrations preferred.
• Project management experience a plus.
• Proven ability to be an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines.
• Proficient in the practical use of business applications such as MS Office suite, Teams, and Zoom. Intermediate Excel Skills (Pivot Tables, vLookups).
• Basic HTML, CSS and scripting knowledge to customize emails preferred.
• Excellent written, verbal, and visual communication skills including ability to compose content, write and edit compelling stories, and provide brand stewardship that follows the YMCA tone of voice.
• Able and willing to complete online Child Abuse Prevention training on first day, and other online and in-person training as required.

Starting Rate: $21.47 to $32.22/hr, depending on experience
Hours: Full Time – 40 hours per week
Benefits: Full-Time employees are supported with competitive pay and great benefits working at the Y!

• All YMCA employees receive 50% off YMCA Child Care
• Free Family Membership
• YMCA Program and Merchandise discounts (up to 50%)
• Flexible scheduling
• Employee Referral Bonus Program
• Paid Sick Leave + Extended Leave Plan
• Training and Professional Education

Location: 4717 S 19th St Ste 201,4717 S 19th St Ste 201,Tacoma,WA, Tacoma, WA

Job Type: Full-time

Pay: $21.47 – $32.22 per hour