Wolters Kluwer
USA-Remote
With nearly two centuries of experience, Wolters Kluwer provides information and professional services for accounting, audit, business, compliance, finance, healthcare, legal, risk, and tax industries.
Founded in 1836, we offer expert solutions backed by deep domain knowledge and specialized, intelligent technology to help clients make important decisions.
The role of the Marketing Manager is to develop and manage campaigns for one of CT Corporation’s new product initiatives.
You will design and manage campaigns and programs targeting our small business customers promoting this new offering. The main functions will include campaign strategy, campaign development, testing, budgeting, and project management.
In this remote role, you will report to the Senior Marketing Director. #LI-Remote.
You Will :
Develop a complete campaign calendar targeting our small business customers for lead gen, upsell, and cross-sell for the Beneficial Ownership Filing Product.
Work with segment marketing managers, digital marketing, product marketing, and product to design, execute, and measure campaign success.
Identify and create content marketing assets to support campaigns working with precedent, content marketing manager, segment, and digital marketing resources.
Propose, develop, implement, and test marketing campaigns across all appropriate advertising and marketing channels, which may lead to lead generation, thought leadership programs, webinars, and event marketing to achieve the marketing strategy and business objectives.
Manage reporting on all programs to measure success and return on investment.
Manage expenditures against the provided budget.
You Have :
A bachelor’s degree from an accredited college or university
Strategic marketing, media planning, and digital marketing experience
Experience with building rigorous data-driven marketing strategies
Project management skills related to marketing campaigns and initiatives.
Excellent oral and written communication skills, experience, and poise in creating and delivering PowerPoint presentations.
Proficient with Microsoft Office Suite.
3+ years of experience with Salesforce
Travel :
Ability to travel up to 5%
Benefits :
A comprehensive benefits package that begins your first day of employment. Additional Information : Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA / HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave .
Full details of our benefits are available –
Diversity Matters :
Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy.
As a global company, having a diverse workforce is of the utmost importance. We’ve been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018.
In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index.
Wolters Kluwer and all of our subsidiaries, divisions and customer / departments is an Equal Opportunity / Affirmative Action employer.
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