University of Tennessee at Chattanooga Hiring for Marketing Strategist, Communications and Marketing at Chattanooga, TN, United States Full Time

Marketing Strategist, Communications and Marketing

22000002BI

Marketing Strategist, Communications and Marketing – 22000002BI

Description

Marketing Strategist (Communications and Marketing Professional 2 – MR 10 )

Communications and Marketing

University of Tennessee, Chattanooga

The Marketing Strategist develops strategic marketing plans for various campus initiatives, including but not limited to student recruitment, colleges, departments, and administrative offices.

The Marketing Strategist will also execute and optimize marketing plans (email communication plans, direct mail, and event marketing) while partnering with the creative, web, and customer relationship management (CRM) platform teams.

Job functions and responsibilities :

Marketing Strategy

• Develops strategic marketing plans for recruitment and retention for colleges, departments, and administration
• Stays current on best practices for customer relationship management (CRM) including email communication plans, direct mail, and event marketing
• Ensures effective communication and strong understanding of strengths and needs of clients (colleges, department, and administration)
• Ensures marketing strategy includes plan for tracking and reporting

Communication Plan Development

• Develops communication plan for student recruitment, colleges, departments, and administration
• Uses information gathered during each stage of the prospect pipeline to adjust the communications plan
• Provides copywriting and editing for communication plan
• Collaborates with recruitment and enrollment team to create and make improvements to communication plan
• Collaborates with creative team to create communication plan components
• Collaborates with CRM platform and marketing tools team to develop emails and journeys

Project Management

• Develops marketing strategy plan and collaborates with creative, CRM platform, and web teams to ensure team is completing work on time
• Communicates with clients (colleges, departments, and administration) on project status
• Uses report tools to measure and report results of projects at each stage
• Stays up to date on technical requirements of each project

Copywriting

Writes compelling, action-focused, trackable, and reportable email content for communication journeys

Event and Outreach

• Provides guidance on best practices for planning events
• Provides support to events

The ideal candidate will possess the following :

• Knowledge of best practices and ability to create communication plan (email, direct mail, event)
• Strong understanding and skill of project management and event management
• Excellent written communication skills and expertise in copywriting and editing
• Excellent communication skills with partners across campus
• Ability to measure success and create consistent reports
• Ability to work with a wide group of individuals across campus
• Abilities in Microsoft 360 (including Teams)
• Experience with project management software (Monday.com), CRM, and marketing software (Miscrosoft Dynamics)

Review of applications will begin October 18, 2022 and continue until the position is filled. Applications received by this date will receive priority consideration.

Minimum Qualifications : Typically requires a bachelor’s degree in marketing and communication or relevant field, and two years of relevant experience, or an equivalent combination of education, training, and experience.

Preferred Qualifications : Two to four years’ experience and experience with project management software (Monday.com), CRM, and marketing software (Miscrosoft Dynamics) are preferred.

The University of Tennessee Chattanooga is an EEO / AA / Title VI / Title IX / Section 504 / ADA / ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.

Qualifications

Other Professional

Primary Location

US-Tennessee-Chattanooga

Organization

University Relations Campus / Institute Chattanooga

Schedule

Full-time

Job Posting

Oct 7, 2022, 8 : 59 : 33 AM

EEO / AA Statement / Non-Discrimination Statement

The University of Tennessee is an EEO / AA / Title VI / Title IX / Section 504 / ADA / ADEA institution in the provision of its education and employment programs and services.

All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.

Inquiries and charges of violation of Title VI (race, color, national origin), Title IX (sex), Section 504 (disability), ADA (disability), ADEA (age), sexual orientation, or veteran status should be directed to the Office of Equity and Diversity (OED), 201 Human Resources Center, Dept.

5455, 615 McCallie Ave, Chattanooga, TN 37403-2598, telephone (423) 425-5468. Requests for accommodation of a disability should be directed to the ADA Coordinator at the Office of Equity and Diversity

To apply, visit https : / / ut.taleo.net / careersection / ut chattanooga / jobdetail.ftl?job 22000002BI&tz GMT-08%3A00&tzname America%2FLos Angeles

Copyright 2022 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency jeid-cda9dd6c720bcd4f9cd7cd95dce43492