Position Overview
Company Overview : PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business.
We are investing in a newly formed Product Marketing team to lead the strategic planning and execution of new program and product launches through the Marketing lens.
We are seeking a highly motivated and experienced Product Marketing professional to join our growing team and drive high-impact go-to-market product launch strategies.
If you are passionate about building differentiated product value propositions and executing inspired creative campaigns to drive business goals, we want to hear from you.
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers.
We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success.
This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis.
Some responsibilities may be performed remotely, at manager’s discretion.
Specific Job Functions to Include :
Ideal Candidate :
Experience & Qualifications :
Job Description
Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products / initiatives / channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs / initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs / initiatives and customer expectations are being met.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :
Competencies
Business Acumen – Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company’s business;
ability to apply this knowledge appropriately to diverse situations.
Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data;
ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.
Business Data Analysis – Knowledge of the investigation, evaluation, interpretation, and classification of business data;
the ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.
Collaborating – Knowledge and ability to promote a culture of information sharing and working together to solve business problems and meet business goals.
Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.
Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Effectiveness Measurement – Ability to measure the quality and quantity of work effort for the purpose of improvement.
Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department;
ability to execute effective marketing plans and strategies.
Marketing Systems – Knowledge of and ability to utilize an organization’s marketing information systems.
Matrix Management – Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.
Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable.
Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Additional Job Description
Benefits
back-up child / elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives.
To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com >
New to PNC.
Disability Accommodations Statement :
If an accommodation is required to participate in the application process, please contact us via email at AccommodationR redacted .
Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email.
Emails not related to accommodation requests will not receive responses. Applicants may also call redacted and select Option 4 : Recruiting for accommodation assistance.
All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO) :
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
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