T Rowe Price Hiring for Marketing Manager – Segment Marketing at Baltimore, MD Full Time

Role Summary

This role supports the Director of Product Marketing as well as the marketing team and relationship managers in the US and Canada to execute marketing strategies and initiatives.

Contributes substantively to cross-functional teams that develop and execute multi-channel marketing plans that position T.

Rowe Price as a leader in the US institutional investor and Canadian intermediary and institutional investor spaces. Analyzes multiple data streams and optimizes tactics.

Implements plans and processes according to Segment Marketing strategy.

This associate will serve as the primary marketing partner for the Canadian intermediary segment; they will leadplanning and promotional activities associated with third party public DB events;

they will handle the production of marketing collateral (email, social posts, web pages, ad hoc projects, etc.) in support of the Americas distribution segment and to promote T.

Rowe Price strategies and services.

The successful candidate will have prior experience in the financial intermediary space (in U.S. or Canada) as well as marketing experience.

They should feel comfortable developing tactical marketing plans, executing with minimal direction, managing multiple priorities and projects simultaneously, working with large and sometimes complex data sets, and communicating updates to all relevant parties.

Responsibilities :

Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients.

Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement.

Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.

Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners;

ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners.

• Assesses and synthesizes key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.
• Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance and streamlining of all such repeatable workstreams.

Qualifications : Required :

Required :

• Bachelor’s degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

Qualifications (Preferred) :

Industry knowledge : Demonstrable experience in and knowledge of the financial services industry and a high level understanding of T.

Rowe Price strategies, services, and clients.Proven ability to understand and assimilate complex investment topics, the competitive environment, and the investing landscape to inform strategy, and to develop and execute campaigns and tactics that are relevant and engaging to professional investors.

• Comfort negotiating conflicting points of view, work prioritization, and organization : Proven ability to prioritize andmanage multiple projects or workstreams with skill and organization, communicate updates and needs, and negotiate tight deadlines and competing priorities.
• Data expertise : Competence sourcing and managing internal and external data, working within excel, and reporting on / developing plans based on marketing metrics and market data.

FINRA Requirements FINRA licenses are not required and will not be supported for this role. Work Flexibility This role is eligible for remote work up to two days a week.

Commitment to Diversity, Equity, and Inclusion :

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients.

Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community.

We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits : We invest in our people through a wide range of programs and benefits, including :

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible and remote work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.