Synchrony Financial Hiring for SVP, Health & Wellness Client Marketing Leader Job at Costa Mesa, CA Full Time

Job Description:

SVP, Health & Wellness Client Marketing Leader: Dental, Veterinary, B2B Lifecycle

Role Summary/Purpose:

This role will lead B2B and B2B2C marketing for the Dental and Veterinary industries plus the Provider lifecycle marketing across the CareCredit network. This role will initiate strategies to build awareness, drive client/practice enrollment, new account growth and usage among large, mid-market and smaller client practices.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Lead CareCredit’s Dental and Veterinary provider marketing teams to develop and implement strategies and programs to achieve industry network enrollment, activation, usage and retention goals.

• Engage with large contractual clients and industry partners to build annual marketing plans and achieve mutually defined growth targets

• Create and execute scalable B2B and B2B2C point-of-care and lifecycle marketing (activation, engagement, retention) programs across industries to drive provider engagement and business growth.

• Lead research and analysis to uncover market and competitive insights and create go-to-market strategies that increase CareCredit’s penetration within existing markets and new industry verticals.

• Manage multiple agency resources (advertising, direct marketing, events) to develop programs that articulate CareCredit value proposition and enhance its reputation.

• Provide innovative ideas to grow two of CareCredit’s most mature markets

• Maintain flexibility and optimize investments for annual operating plan KPIs and profitability.

• Collaborate with Sales and GTM team to leverage marketing assets and sales tools to support product and capabilities launches and usage.

• Work with communications team to advance Synchrony H&W/CareCredit’s thought leadership position among industry consultants, professional trade associations and business leaders.

• Develop team members to enhance individual and organizational performance through thoughtful and interactive engagement and coaching.

• Assume a critical senior leadership role in the management and strategic direction of the CareCredit program and network as well as broader responsibility across the Growth organization.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s Degree or in lieu of a degree, high school diploma or GED + 15 years of marketing experience

• 10+ years marketing experience

• Demonstrated ability to manage complex initiatives and projects in a matrix environment.

• Experience managing organizations and other professionals with a minimum of 5 years of managerial responsibility.

• Demonstrated growth in marketing leadership skills (analytic and creative).

Desired Characteristics:

• B2B marketing experience: awareness, lead generation, product and lifecycle marketing across traditional and digital channels

• Understanding of healthcare provider practice management needs and challenges

• Experience in credit card, consumer lending or financial services industry

• Innovative and strategic thinker adept at uncovering opportunities in mature markets.

• Ability to assess market and competitor environment and develop winning strategies.

• Strong executive presence, communication skills, relationship building, influencing skills

• Excellent presentation, and influencing/communications skills.

• Proven track record establishing effective cross-functional partnerships and relationships.

• Large team management and coaching skills for professionals at all levels.

• Advanced problem solving skills with the ability to develop innovative solutions in a fast-changing environment.

• Large marketing budget management experience

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with and opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

Grade/Level: 15

Job Family Group:

Marketing