Stuckey Automotive Hiring for Digital Marketing Director Job at Duncansville, PA Full Time

Job Description:

To plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns across all digital channels at Stuckey Automotive

Principal Duties and Responsibilities

• Design, build, manage, and maintain our company’s social media presence including Instagram, Twitter, Facebook, & TikTok
• Generate leads from all social outlets
• Measure and report performance of all digital marketing campaigns including retargeting ads, geotargeted ads, email blasts, display advertising, video marketing, and social media campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Manage all company websites and ensure 100% accuracy
• Develop a website traffic plan and create goals and benchmarks to meet
• Analyze key metrics that drive website traffic and produce conversions
• Brainstorm and execute creative growth strategies with Sales Managers & General Sales Manager
• Partner with advertising platforms, media specialists, and other vendors to increase results
• Assist with the purchasing and negotiating of traditional & digital media outlets to ensure best value & results
• Submit for pre-approval, apply for, and track all co-op dollars. Ensure 100% utilization of all funds
• Manage all online reviews and respond in a timely manner
• Create landing pages with optimization for visibility on Google for different geographic locations
• Evaluate emerging technologies. Lead the company proactively in digital space. Be at the forefront!
• Develop weekly and monthly reports on our companies marketing performance
• Report to General Sales Manager & Fixed Ops Director

Work Experience Requirements

• Google Adwords & Analytics certification
• Google Tag Manager Proficient
• Google Data Studio Proficient
• Google Search Console certification
• Demonstratable experience leading and managing SEO/SEM
• Strong analytical and data-driven thinking
• Driven and passionate attitude
• Minimum 3 years of leading a digital marketing operation at a company with proven results

Educational Requirements

• BS/MS degree in marketing or related field
• Proven work experience in digital marketing

Job Type: Full-time

Pay: $70,000.00 – $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 3 years (Required)

License/Certification:

• Google AdWords Certification (Required)

Work Location: One location