Super Bright LEDs Hiring for Digital Marketing Strategist Job at Earth City, MO Full Time

Digital Marketing Strategist

Super Bright LEDs is one of the nation’s largest leading online retailers of LED lighting and accessories. We serve all types of customers within the industrial, commercial, residential, landscaping, and vehicle sectors.

We’re seeking a full-time Digital Marketing Strategist who can assist in the planning and execution of technical product marketing with both B2B and B2C audiences. This position plays a critical role in developing, overseeing, and optimizing digital marketing initiatives to maximize lead conversion as well as managing digital assets. The role primarily focuses on outbound marketing channels such as email and SMS as well as affiliate and social media marketing.

Digital Marketing Strategist Responsibilities:

• Develop, execute, and optimize marketing strategies for SMS, email, and affiliates
• Set and track KPIs for all campaigns and analyze performance
• Test and experiment with new data driven strategies
• Develop personas and segments to support marketing strategies
• Maintain contacts, marketing platforms, and digital assets
• Collaborate with internal teams to develop and enforce a content strategy
• Perform market research and brainstorm new creative growth strategies
• Writing, proofreading, and formatting email/SMS content
• Provide strategic support & backup for social media efforts

Digital Marketing Strategist Qualifications:

• Degree in marketing related field or equivalent experience in marketing
• 3-5 years of experience in digital marketing
• At least 1 year of experience in B2B marketing
• Experience in eCommerce is highly preferred
• Experience with email marketing platforms (Mailchimp, Constant Contact, Hubspot, etc.)
• Strong understanding of web metrics and digital analytics (Google Analytics experience preferred)
• Ability to problem solve, prioritize tasks, multitask, and manage time effectively
• Creative but detail-oriented with an analytical approach to achieving objectives
• Highly self-motivated and willing to work closely with others
• General knowledge of email best practices
• Clear understanding of KPIs and their relation to business objectives
• Basic understanding of SEO principles

Digital Marketing Strategist Benefits:

• Medical, Dental, Vision, Life/AD&D, STD, LTD, and Supplemental Life/AD&D
• Paid Time Off, Holidays, Jury Duty, and Bereavement
• Annual pay raise and annual bonus based on performance
• 401(k) retirement plan with 6% company match
• Work schedule flexibility
• Casual work environment

Job Type: Full-time

Pay: $55,000.00 – $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Earth City, MO 63045: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your desired salary range?
• This is not a remote position. Are you local to the St. Louis, Missouri area?

Experience:

• Digital marketing: 3 years (Required)

Work Location: One location