State of North Carolina Hiring for Marketing Specialist at Wilmington, NC, United States Full Time

Salary : $46,817.00 – $81,930.00 Annually

Location : Buncombe County, NC

Job Type : Permanent Full-Time

Job Number : 23-11108-60011554

Department : Dept of Agriculture & Consumer Services

Division : Western Ag Programs

Opening Date : 08 / 25 / 2023

Closing Date : 9 / 4 / 2023 5 : 00 PM Eastern

Job Class Title : Marketing Specialist I

Position Number : 60011554

Recruitment Range : $46,817 – $70,000

Salary Grade : NC13

Description of Work

The WNC Farmers Market, is a 36-acre state owned facility operating with the goal to provide local and regional farmers access to sell products to both businesses and consumers.

The facility offers farmers and value add food producers retail shops, wholesale truck sheds, Market wholesale buyers, daily truck shed sales, and “soon to open” certified kitchen for farmers and food entrepreneurs.

North Carolina is one of the top 10 agricultural states in the U.S. and the WNC Farmers Market, located in Asheville, is a key hub for agriculture in the region.

Western North Carolina, Ag Region generates $1.2 billion in produce receipts across 28 counties which the WNC Farmers Market is designed and situated to support.

The WNC Farmers Market is open 24 hours a day for farmers and wholesale food and produce delivers, 7 days a week, 361 days a year.

The WNC Farmers Market facility is organized to support farmers, produce resellers, wholesale vendors, retail market shops, full-time garden center, and restaurant.

The WNC Farmers Market Marketing Specialist position will support farmers and NC food producers with innovative marketing programs, social and online media advertising, and event marketing all with a style that celebrates the Western North Carolina’s diverse culture, food, and heritage.

The N.C. Department of Agriculture and Consumer Services provide services that promote and improve agriculture, agribusiness and forests;

protect consumers and businesses; and conserve farmland and natural resources for the prosperity of all North Carolinians.

The Department employs approximately 2,000 employees.

Knowledge, Skills and Abilities / Competencies

• Knowledge of farming and seasonal crop marketing.
• Experience in Agriculture Product Sales and Communications.
• Experience in social media campaign development and execution, including streaming video.
• Strong written and oral communication skills.
• Ability to handle multiple and diverse tasks.
• Ability to function independently.
• Ability to analyze potential marketing problems and determine appropriate course of action while communicating state guidelines and procedures to assist industry.
• Ability to use industry publications as resource material.

MANAGEMENT PREFERENCES :

• Demonstrated Experience in successful Marketing Plan development and results.
• Demonstrated Experience in graphic design for both print and digital formats.
• Experience in using Canva, Adobe Creative Cloud, InDesign, Squarespace, Illustrator, Photoshop, Acrobat and Premiere software platforms.
• Experience in public relations, tourism, and recreation program development to extend brand communication and improve community reputation.

Minimum Education and Experience Requirements

You may qualify by an equivalent combination of education and experience, either through years of education or years of directly related experience or a combination of both.

Bachelor s degree in marketing, business administration, crop science, animal science, horticulture, home economics or related area of assignment from an appropriately accredited institution and two years of experience in the related field;

or an equivalent combination of education and experience.

Supplemental and Contact Information

Any employment offer may be less than the maximum of the range due to salary equity with similarly situated employees or the selected candidate’s related education and experience.

Please follow instructions to apply on-line. It is important that your application includes all of your relevant education and experience.

Text or attached resumes ARE NOT accepted as a substitution for a completed application. Applicants seeking veteran’s / National Guard preference should submit a copy of their Form DD-214, NGB 23A (RPAS), DD256 or NGB 22.

All Law Enforcement positions, aviation safety sensitive positions and positions requiring a Pilot’s License or a Commercial Driver’s License (CDL) shall be subject to pre-employment drug testing.

All positions requiring a Commercial Driver’s License shall also be subject to pre-employment DMV physicals. Selected applicants must obtain a U.

S. Department of Transportation (USDOT) medical certificate prior to employment. If a CDL is listed as a preference and the selected applicant has a CDL at the time of hire then the CDL will become a requirement for the position.

Note : When required, you must answer the question(s) for this position, or your application will be considered incomplete.

Questions regarding this posting? Contact 919-707-3201.

NOTE : For temporary, contract or other supplemental staffing appointments :

There are no paid leave, retirement or other benefits associated with these appointment types.

For permanent and time-limited appointments :

Eligible employees have benefits that include employee health insurance options, standard and supplemental retirement plans, NC Flex (a variety of high-quality, low-cost benefits on a pre-tax basis), and paid vacation, sick, and community service leave, to name a few.

Paid parental leave is available for eligible employees. Some benefits require 30 + hours work / week for participation.

Do you have knowledge of farming and seasonal crop marketing.

Do you have experience in Agriculture Product Sales and Communications.?

Do you have experience in social media campaign development and execution, including streaming video?

To the best of your knowledge, have you or a company that you have worked for been given a warning letter, civil penalty, notice of violation or a settlement agreement by the NC Department of Agriculture and Consumer Services or one of its divisions while you were employed with that company?

If you answered “yes” to the previous question, please explain the nature of the warning letter, civil penalty, notice of violation or settlement agreement, the date, and how it was resolved if you have knowledge of that information.

Have you ever been convicted of an offense against the law other than a minor traffic violation? (A conviction does not mean you cannot be hired.

The offense and how recently you were convicted will be evaluated in relation to the position for which you are applying.)

If you answered “yes” that you have been convicted of an offense against the law other than a minor traffic violation, please explain the nature of the conviction and the date.

Required Question