Sony Pictures Entertainment, Inc Hiring for Senior Manager, Influencer Marketing & Talent Social Job at Culver City, CA Full Time

The Senior Manager, Influencer Marketing and Talent Social is responsible for leading influencer and creator strategy across Sony Pictures Entertainment for theatrical and through home entertainment. This person will understand the evolving and fast paced influencer landscape and how to create meaningful and positive brand conversations that drive that drive social engagements and cultural currency. As the lead for influencer strategy this person will be skilled at working directly with talent, publicists, agents, and managers. The ideal candidate will also have strong leadership skills and be able to build strong relationships with top digital influencers. This person will also offer strategic insights and best practices to our global territories for their influencer & creator activations.

This person will ideate and execute first to market social editorial partnerships between talent and top social publishers such as Meta, Twitter, Snap, YouTube, TikTok, Pinterest, other emerging platforms. Maximizing the tools available on each platform, coordinating talent activations at press junkets, premieres or other special events. This person will bring thought-leadership, creativity and strategic insights as well as a strong social media acumen who follows cultural trends, industry debates and platform innovations.

This role will work very closely with the Publicity team to oversee all digital assets are distributed to talent and filmmakers for any digital launches. They will also facilitate influencer and creator coverage for live events such as premieres or fan screenings.

The Senior Manager of Influencer Marketing and Social is also responsible for tracking exposure and impressions for campaigns across new and existing social platforms and audiences, striving for top tier engagement and earned editorial. They will also assist in ensuring we have end-of-campaign reports including gathering data and providing analysis, insights and recommendations. This person will also be looking at new tools and features that can help measure engagements.

In addition to a strong network of diverse relationships they will manage updating influencer trackers, contracting and execution, and other tasks as that relate to creator & influencer campaigns.

Responsibilities

• INFLUENCER CAMPAIGNS: Manage influencer campaigns, working directly with influencers and influencer agencies to develop organic and paid social collaborations.
• TALENT & FILMMAKER SUPPORT: Work closely with the digital and publicity team to ensure talent and filmmakers have assets, social calendars, detailed info for posting content for Sony films.
• SOCIAL PUBLICITY PARTNERSHIPS: Additionally work with talent and talent reps to develop and execute social publicity partnerships
• SOCIAL TALENT OPPORTUNITES: Work with top social publishers to ideate and execute first to market campaign concepts that position Sony’s slate of films & talent into the cultural zeitgeist
• CAMPAIGN MANAGEMENT: Coordinate legal contacts and billing for influencer campaigns, update tracker with all Influencer contacts info including impressions. Explore new tools for tracking influencer engagement

Requirements

• BA or equivalent experience
• 7-8 years of Social, Publicity, or Influencer Marketing
• Strong industry relationships with editors, reporters, celebrity publicists/management, influencers, and synergistic brands
• Marketing experience, with a proven track record in driving strategy, communication, business/brand alignment, and social media/brand advocacy.
• Deep expertise in developing and implementing creator/influencer marketing campaigns and talent partnerships.
• Proven experience in driving significant PR results and KPIs and tracking and reporting on success.
• Excellent written and oral communication skills
• Strong verbal, written, and presentation skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Self-starter with high level of initiative
• Passionate, committed with a high level of energy
• Strong sense of ownership and urgency
• Must have an open communication style which takes into account managing expectations with multiple stakeholders
• Ability to manage multiple projects, set priorities, and meet deadlines
• Effectively communicate with consumers
• High attention to detail
• Be a strategic critical thinker
• Work collaboratively in a team environment
• Excellent organizational skills

• Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

• As part of our commitment to health and safety, all U.S. non-union and O.P.E.I.U. Local 174 applicants and employees must submit proof of vaccination against COVID-19 or request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].