You’ll work in a truly inclusive environment where diversity and equity are championed through words and actions. You’ll play a role in something that’s never been done before as we integrate science and clinical care to help patients achieve better, faster outcomes as we Advance Human Ability, together.
The Digital Marketing Analyst, Pathways.org will support the organization’s digital initiatives and overall strategy to maximize brand awareness, consumer experience and support the integrated marketing strategy.
The Digital Marketing Analyst, Pathways.The Digital Marketing Analyst, Pathways.Have working knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, website reporting tools, and customer experience / web analytics Co-manage $40K Google AdWords budget, regularly evaluate strategy to improve performance Have moderate knowledge of the various marketing and business intelligence technologies, e.
g. Google AdWords, Google Search Console, Social Media Ad Platforms, YouTube Analytics, SEMRush, Google Tag Manager, etc.
Work to keep our properties technically optimized for users and performance. Including information architecture, schema management, page speed, and other elements of crawling and indexing performance.
Own daily, weekly and monthly monitoring of Social media performance dashboards. Perform keyword research and work with editorial teams to strategically improve and grow our library of content.
Generate, analyze, and report on performance while providing actionable insights and recommendations. Plan, build, and implement pay per click strategies for our paid search across platforms Work with cross disciplinary teams to help grow traffic through various SEO initiatives.
Manage campaigns with data driven approach to maximize ROI on variety of search engines and achieve business KPI goals. Be in the know on the latest trends and news in paid search and digital advertising to improve performance of our campaigns.
Director, Digital Strategy A professional level of knowledge in digital marketing technology generally acquired through the completion of a Bachelor’s Degree in Marketing, Communications, or a related field.
Minimum of 3 years of experience in content strategy, communications, or digital marketing Advanced understanding of web analytics (i.
e. Google Analytics, Omniture, WebTrends), pay-per-click advertising , and SEO best practices Advanced knowledge of desktop and mobile web content management, usability, photo / image editing, measurement tools and technology associated with digital media required Organized and able to prioritize projects and meet multiple deadlines Normal office environment with little or no exposure to dust or extreme temperature.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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