Job Category :
Sales, Marketing & Product Management
Schedule : Full time
Full time
Job Description : PURPOSE AND SCOPE
PURPOSE AND SCOPE
This position is responsible for leading all product marketing efforts for the Vehicle Restraints portfolio as part of Rite-Hite’s Material Transfer Zone solutions.
This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines as well as assisting product management to develop winning product roadmaps.
This role will identify and drive opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products.
This role is measured on key performance indicators such as orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.
ESSENTIAL DUTIES AND RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Customer Focus
Market and Business Insights
In collaboration with the shared marketing services team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.
g., market and industry growth / headwinds / tailwinds, visibility, win / loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) for a given product line to strengthen business investments and marketing impact
Marketing Strategy
monitors pricing trends and leads problem solving workstreams to improve price realization
In collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels
Product Marketing
to maximize the business return on investment
EDUCATION and / or EXPERIENCE
KNOWLEDGE / SKILL REQUIREMENTS
The ideal candidate will demonstrate :
SUPERVISORY RESPONSIBILITIES
This role does not have direct reports.
Addition Job Information
N / A
Company Description :
Rite-Hite is the global leader in the manufacture and distribution of industrial loading dock and door equipment. Our innovative products and world class sales organization ensure solid, consistent growth, both for our company and our staff.
We are always looking ahead to develop innovative new products and services to improve our customers’ safety, security, and productivity.
We Offer :
Rite-Hite provides competitive compensation and a comprehensive benefits package with medical, dental, and vision coverage along with life and paid medical leave.
We also provide a retirement savings plan that combines 401(K) with company match and profit sharing. Paid holidays, vacation, and up to five paid personal / sick days per year round out the package.
Rite-Hite is an Equal Opportunity / Affirmative Action employer offering a drug free workplace for our customers and employees.
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