Log In
Sign Up
Director of MarketingThe company is seeking a strategic and experienced Director / Senior Director of Marketing to lead growth initiatives in a dynamic environment.
Reporting to the VP of Global Marketing, this role involves overseeing marketing programs, new product launches, promotions, and channel development.
Responsibilities : Develop and execute marketing strategies to drive market share, revenue growth, and shareholder value.
Lead long-term planning across a diverse portfolio of products.Manage new product launches from conception through execution, encompassing pricing, positioning, and packaging.
Create and execute comprehensive marketing plans, including innovative campaign concepts, media planning, and online direct marketing.
Present confidently in both internal and external settings, playing a lead role in retail sell-in presentations.Provide leadership to the marketing team, offering coaching, development, and strategic direction.
Stay abreast of the competitive landscape, monitor new product launches, and anticipate market shifts, particularly in ecommerce.
Conduct informal market research, read online consumer reviews, and monitor social media feedback to understand consumer behavior and drivers.
Prepare marketing activity reports and present to executive management.Manage the marketing operating budget.Qualifications : Minimum of 8 years of marketing experience, preferably in the consumer packaged goods industry.
Proven track record of leading multifunctional teams to grow sales, market share, and profit.Creative, resourceful, and decisive with strong problem-solving skills.
Ability to manage multiple projects, meet / exceed deadlines, and adapt quickly to change.Clear and consistent communicator, able to influence at both peer and senior levels.
Experience in product launches, cross-functional team leadership, strategic category direction, and digital marketing campaigns.
Undergraduate university degree; MBA degree preferred.
14 hours ago
