Patten Seed Hiring for Performance Marketing Strategist at Charleston, South Carolina, United States, 29403 Full Time

Why join Super-Sod?

Super-Sod is an organization that has a 70-year reputation for outstanding leadership, innovation, and expertise. Our employees use their creativity and talent to invent new solutions, meet new demands, and offer the most effective services and products in the industry.

With your active involvement, creativity, and support, Super-Sod will continue to achieve its goals.

Super-Sod offers a welcoming environment to both our customers and employees. Our teams work highly collaboratively and are proud of the dynamic culture which cultivates company-wide growth and teamwork.

Super-Sod employees stand out as being industry professionals who offer knowledge, experience, and a passion to serve. In turn, the Company provides our family of employees’ competitive wage and benefit offerings to ensure their needs are exceeded and their own families are provided for.

In addition to numerous awards for quality products, Super-Sod is honored to be consecutively named a Top Workplace by the Atlanta Journal Constitution year after year.

In addition to good working conditions and competitive pay, it is Super-Sod’s policy to provide a combination of supplemental benefits to all eligible employees.

In keeping with this goal, each benefit program has been carefully devised. These benefits include flexible paid time-off, such as vacations and holidays, as well as comprehensive and innovative health and wellness plans that include products like medical, dental, vision, HSA, and supplemental life, accident, hospital, and critical illness.

We are constantly studying and evaluating our benefit programs and policies to better meet present and future requirements.

These policies have been developed over the years and continue to be refined to keep up with changing times and needs.

The Performance Marketing Strategist will support Search marketing streams for our eCommerce business and will be responsible for executing and optimizing paid search campaigns.

You will collaborate with the marketing team to design and execute best-in-class search marketing programs, report on key metrics to demonstrate how the channel is driving customer and business value and help build reporting solutions that help stakeholders understand the effectiveness of the channel and what can be done to improve business results to drive growth.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Expert at data and analysis on campaign KPIs, metrics, click-through and conversion rates.
• Works with agency partners.
• Budgeting for all paid media campaigns.
• Daily management of various performance platforms including Google Ads, Meta, and programmatic DSP’s .
• Remarketing, display ads and PPC.
• Utilizes Google Search Console, SemRush, and other tools to maximize keyword performance on PPC campaigns.
• Provides e-commerce channel strategies to align with company goals.
• Forecasts and running audits.
• Stays current with industry best practices and tools.
• Provides advanced data analysis and custom reports; recommends performance improvements based on analytics and metrics.
• Collaborates with various internal departments.
• Develops and implements organic social media content.
• Daily social media posts for Super-Sod and Soil3 brand pages .
• Communicates to team and management on project development, timelines, and results.
• Performs other duties as assigned.

Competencies

• Passion for Search and internet marketing.
• Outstanding ability to think creatively and identify / resolve problems.
• Ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, and project management skills.

Supervisory Responsibility

Responsible for personal productivity and utilization. Work directly with the digital marketing team to ensure a high level of work quality.

Work Environment

This job operates both in a professional office environment and, in some cases, from a remote offsite location. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and listen. The employee is required to use hands and fingers to handle or feel;

and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.

This position requires the ability to occasionally lift office products and supplies weighing up to 25 pounds.

Position Type / Expected Hours of Work

This is a full-time position. Days and hours can change at the discretion of the Marketing Director; though typical hours of work are Monday through Friday, 8 a.

m. to 5 p.m. Saturday work required only as job duties demand.

Travel

This position requires little to no travel time.

Required Education and Experience

• 3+ years of experience with digital paid media; Search Engine Marketing (SEM); Pay-Per-Click (PPC).
• 2+ years of social media management experience
• Bachelors or technical commercial art degree, or similar education or experience
• Deep experience with digital marketing assets, channels, and techniques; and the ability to deploy the right mix to drive brand awareness, engagement, and traffic.
• Thorough understanding of marketing analytic tools with the ability to summarize and present data with findings to a non-technical audience.
• Excellent communication, analytical, and organizational skills; with the ability to understand complex problems and articulate solutions.
• Must be 18 years of age or older.
• Pre-employment background check and drug screen required.

Preferred Education and Experience

• Experience with turfgrass sod and seed in a retail setting; or similar Agriculture / Horticulture education or experience.
• Google Ads Certification and / or similar PPC ad platform certification a plus.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

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