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Position Summary and Duties
SUMMARY :
The Assistant Director of Advancement Communications is responsible for creating impactful marketing communications, developing content, and managing giving programs for the Advancement division.
This position directly supports implementing the University’s strategic plan and the supporting strategies for alumni engagement, annual giving, and donor stewardship.
The goals for this position are to increase alumni engagement, grow annual giving, improve donor retention, and enhance segmented engagement for multiple constituencies through various interactions with the University.
With support from the Director of Advancement Communications and Advancement’s leadership team, this position will help conceptualize and implement a comprehensive multichannel marketing program and manage related projects and campaigns to help meet annual Advancement goals.
ESSENTIAL FUNCTIONS :
Advancement and Annual Fundraising Project Management Create project plans with project deadlines for multiple marketing and fundraising campaigns.
Request and obtain constituent data for multi-channel communications (particularly mail and email). Format lists to meet requirements of provider (mail or email), and upload files to providers’ online accounts.
Communicate with campus partners for unsubscribes, non-deliverable mail, and other records updates obtained from marketing efforts.
Update colleagues and supervisor to reflect project status for project management. Work with and help manage any external vendor relationships and workflows that the University engages with for annual giving appeals.
Serve as the primary Advancement point of contact to Loyola’s office of marketing and communications to manage project workflows and details.
Provide strategic input on ways to improve future outcomes, current processes, etc.Advancement is responsible for the development and execution of Loyola’s annual appeals program in support of the University’s $3,000,000 unrestricted fundraising goal and $5,000,000 restricted annual fundraising goal.
- Work with the Director of Advancement Communications to manage the details and implementation of the following fundraising efforts : Reunion Giving Program;
- Student Philanthropy Program; Annual Day of Giving; Young Alumni Giving; Parent Appeals; Athletic Appeals; Employee Giving Programs;
Volunteer Giving Programs; Programmatic aspects of leadership giving societies.
Advancement Marketing and Communications Develop communication campaigns and content for a variety of channels including email, mail and social media to increase alumni engagement, grow annual giving, and improve donor retention.
Collaborate with the Assistant Vice President for Advancement, the Director of Advancement Communications, and Director of Donor Relations on campaign strategy and development.
Process involves the development of key constituent deliverables, which include but are not limited to drafting communications and newsletters, working with external vendors on giving appeals, developing email campaigns (one-off and drip campaigns), providing / uploading lists, and developing digital content.
Track and report on campaigns to share effectiveness with clients and department leads, including email open rates, click-through rates, gifts generated, site analytics and other available statistics.
Proposal Development and Other Projects Collaborate and execute ad-hoc marketing initiatives and projects across the Advancement Division for the purposes of alumni engagement, solicitation, and stewardship.
These may include but are not limited to Major Gift appeals, Planned Giving appeals, Advancement events, school-based or affinity outreach, alumni and donor stories, etc.
Write or collaborate with team members on copy generation and proofreading, provide design recommendations and feedback on layouts and modify existing email templates using HTML, if needed.
Provide feedback and recommendations on web content, making routine updates on web sites and forms as needed.
Brand Integrity Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines for the University.
Works closely with the office of alumni engagement, donor relations, major gifts, and other Advancement functions to ensure content developed is aligned with strategic objectives and is resonating with alumni audiences.
Partners with the office of marketing and communications to ensure all content adheres to the branding and style guidelines for the University.
Ensures that all grammar, spelling, flow, tone, and style are appropriate for writing projects. Utilizes content management tools to prepare materials.
For web writing, incorporates search engine optimization best practices in all materials produced.
Required Qualifications Education
Bachelor’s DegreeField of Study : marketing, English, history, communication, journalism, or equivalent
Work Experience
1-3 relevant years of relevant professional experience
Required Knowledge, Skills, and Abilities
- Excellent writing and organizational skills are essential
- Knowledge of multi-channel marketing and demonstrated writing for different channels and audience segments
- Experience in video or multimedia production a plus
- Competency in Adobe applications, email communications systems, and other design platforms (e.g. Canva)
- Familiarity with marketing automation and developing communication drip campaigns
- Extraordinary attention to detail
- Ability to apply data insights to improve engagement with content audiences
- Proficiency in using social media software to monitor social media conversations
- Understanding of best writing practices for email, web search engine optimization (SEO), and social media
- Strong values and passion for Loyola University Maryland and a Jesuit, Catholic education grounded in the liberal arts tradition
- Willingness to take initiative, be a team player, and have a high level of energy with creativity as a mindset
- Ability and willingness to work some night and weekend events as needed
Preferred Qualifications
- Master’s degree
10 hours ago
