LEO Events, LLC Hiring for Marketing Manager at Nashville, Tennessee, United States, 37201 Full Time

Company Summary :

LEO Events is an award winning, full-service brand-experience agency. Since its founding in 2012, the LEO Events team has showcased fresh and fearless creativity, inventive tactics, and an exceptionally collaborative approach.

LEO’s increasingly diverse staff of more than 80 full-time employees is distributed across the country and in four offices Memphis, Nashville, and Chattanooga, Tennessee, and its newest outpost in Asheville, North Carolina.

LEO’s work is intentionally entrenched in the latest advancements, research, and data, ensuring that all events virtual, live, and hybrid uphold a strong connection between brands and people.

LEO’s clientele includes national and international brands such as Walmart, AutoZone, Sherwin-Williams, Nissan, and Hilton.

LEO Events is proud to be an equal opportunity employer. We don’t just accept diversity, equity, and inclusion; we celebrate, support, and commit to growing it for ourselves, our clients, our partners, our industry, and our communities.

Position Summary :

The Marketing Manager, a new role at LEO, is a rare and unique opportunity to create high-quality, engaging content that conveys not only LEO’s internal voice, but also its clients’ messages.

The Marketing Manager’s primary role is to write, create, collaborate, and execute projects and initiatives that create business development opportunities for LEO Events.

Other responsibilities include advertising, departmental project management, trade shows, conference registrations, and sponsored webinars.

This role is also a key contributor to the brand and marketing efforts of one of LEO’s philanthropic organizations, the Jay Uiberall Foundation.

The ideal candidate possesses strong writing, communications, and project management skills.

LEO’s ideal candidate is a team-spirited, skilled, and imaginative writer who loves words no matter where they land. This position works strategically and tactically in a bustling environment with competing priorities.

Your Colleagues would describe this person as confident, self-motivated, detail-obsessed, and capable of successfully balancing creative expression with multi-tasking management of business objectives.

If you are ready for an extraordinary growth opportunity to help architect and author incredible brand stories, we want to talk with you!

Submit three writing samples of your best work or include links to your content or portfolio.

The position is required to work from a LEO office 5 days / week. A hybrid work schedule may be possible following a successful 6-month period.

Responsibilities include, but are not limited to, the following :

• Manage content creation and communication strategies
• Complete writing projects, meet deadlines, and follow content requirements in terms of style, brand, and project specifications
• Write clear, concise copy with a consistent LEO Events voice
• Collaborate with Creative, Marketing, Production, Event Operations, Digital, and Meeting Services departments to support programs and events
• Stay up to date on industry trends to support content development
• Write and provide support for blog posts, articles, social media posts, email campaigns, and other relevant digital content
• Create content for company’s trade-show marketing campaigns and pre- / post-show marketing activities, which includes pre- / post-show marketing collateral
• Support VP, Marketing, to develop marketing and advertising strategies
• Work with MarCom Coordinator and the creative department to create an annual marketing communications calendar and measure ROI of marketing initiatives
• Develop strategy and create content to support communications and marketing efforts, including award nominations and submissions, website content, emails, internal / external newsletters, and blog posts
• Create content in support of the company’s CRM tool, HubSpot
• Use CRM tool to map customer journey and create automated communications
• Create dashboards and reports for company executive teams
• Manage sponsored webinars and speaking engagements
• Research ideas for webinars and speaking engagements; create an annual Speaker Deck with content ideas
• Submit company representatives for consideration for industry speaking opportunities
• Coordinate speakers, scheduling, registration, and deck development
• Manage LEO Gives philanthropic initiatives and marketing efforts, including the Jay Uiberall Foundation
• Participate in a collective effort to deliver industry-leading results including occasional onsite support of event and production teams
• Supervise marketing internship program
• Handle other marketing and communications duties, as assigned

Qualifications :

• Bachelor’s degree in marketing, business, communications, or relevant experience
• 5+ years’ experience in marketing or the events industry
• Proven experience as a copywriter or related role
• Experience working with CRM tools, such as HubSpot, Salesforce, or similar platforms

Competencies :

• Excellent communication skills, both oral and written
• Love for the English language and all things grammar
• Eagerness to adhere to brand voice, tone, and style guidelines and guide others
• Strong project and time-management skills
• Strong research skills
• Ability to work closely with creative team members, senior leadership, and key stakeholders
• Proficient in Microsoft Office Suite
• Ability to travel up to 20% and willing to work nights and weekends, as needed

Environmental Conditions and Physical Demands :

Employee is required to spend a portion of time in a seated position looking at a computer screen in a well-lighted, heated and / or air-conditioned indoor office setting with adequate ventilation.

Employee is required to do some standing, bending, and walking and must be able to lift at least 25 pounds.

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