Avitus Orthopaedics Hiring for Marketing Associate (Medical Devices) Job at Shelton, CT Full Time

PLEASE ANSWER ALL SCREENING QUESTIONS – AVOID TYPOS – PROVIDE PORTFOLIO AND RESUME!

SEEKING: A HUSTLER | A GRINDER | AN ARTIST | AN EXECUTION MACHINE

A CREATIVE “WHATEVER IT TAKES” MARKETING ASSOCIATE

Why Avitus® Orthopaedics? We are dedicated and committed to excellence, innovation, and solving unmet clinical needs to improve our universe. Our products will continue to be groundbreaking. We are a company that’s about hustle, grind, and taking relentless action to execute our goals. You have the opportunity to join us at an intersection of healthy funding, commercial growth, and new product development. This is an opportunity to join at the ground level to take on the marketing operations at Avitus® Orthopaedics!

We’re a lean Company without bureaucracy; often decisions are made over coffee. We offer 4% match on 401k, awesome health (medical, dental, vision) benefits, on campus 24/7 fitness center, and a team of positive doers that will be excited with you as you produce your best work.

Who are we looking for? You enjoy managing the production and execution of all things marketing. You crush social media; you enjoy utilizing analytics to maximize visibility and engagement of the marketing media you produce. You know how to succinctly communicate key aspects of a value proposition through elegant, focused marketing collateral, media and events. You have experience optimizing marketing processes to enhance attention. You want to be referred to as an execution machine. You want to test marketing processes, measure their success, and then scale and automate them. You enjoy finding ways to make marketing more effective. You must be a no BS kind of person; if you don’t know something, you’ll let us know and we’ll figure it out together. The ethos to who you are as an individual encompasses integrity, intensity, and intellectual honesty. You’re someone that can literally do the job of 10 people not because you work longer, but because you build smarter. You’re not a 9-to-5 person; you’re a get-it-done person. You love the grind. You have ideas, you have suggestions, and you want them to be taken into serious consideration and will trust the right suggestions will be put into motion at their respective right times. Quit is not in your vernacular. You must be a positive mindset individual who sees problems and challenges as opportunities of growth and ascension. Your follow-up game is relentless. You enjoy attacking roadblocks and challenges with proactively thought-through solutions.Spell check is a habit, and design symmetry with consistent formatting of marketing collateral makes you happy.

We want you to join our journey and do your best work. We want you to leave a mark on your personal legacy at Avitus® and be a part of building the future of orthopaedic technology with us.

Keep reading if you want the marketing that you develop to feel like a masterpiece…

What are you going to do? Learn and take over our existing marketing processes and strategy. Then build upon them.

Graphic Design/Marketing Coordination (30%)

· Manage the production and creation of educational sales materials that may include videos, brochures, testimonials, technique papers, white papers and publications etc.

· Manage and coordinate graphic/video production with freelancers/interns

· Ideally the candidate is well versed in photoshop/premiere to improve production turnaround

· Curate content from Company and produce into meaningful and impactful marketing products weekly

· Manage and organize marketing paper and digital assets

· Develop assets for new products

Digital Marketing – Generate Quality Leads (30%)

· Email marketing, sequencing, drip campaigns for multiple products, and multiple market segments

· Measure campaign effectiveness and develop improvements

· Manage and create social ad campaigns

· Setup marketing experiments

· Develop and support automations in pipedrive/hubspot (or similar)

· Develop tools to measure marketing effectiveness (lead origin tracking, conversion rates etc.)

· Develop and maintain marketing workflows

· New product launch campaigns

· Get meetings for sales team in the field via blasts and outreach

Social Media Management (10%)

· Learn current best practices and train to be able to write Copy

· Schedule IG/LI other social platforms with Hootsuite or similar

· Generate leads, nurture leads and provide them to sales team

· Analyze KPI’s to optimize content strategies and posting schedules

Tradeshow/Events Management (10%)

· Coordinate conferences, tradeshows, podcasts and events

· Support national sales events

· Webinar and live event creation

· Create and publish marketing materials and assets for events

Website Management (10%)

· Work with Wordpress to keep marketing materials up to date on website

· Manage web development partners for code-based changes

· Publish onto website marketing blogs and content / keyword and SEO optimization

· Analyze and track website performance, Improve click through efficacy of landing pages

Improve and Build Avitus Marketing Operations (10%)

· Identify ways to improve and propose to management

· Automate processes

· Understand and learn the needs of our surgeons, distributiors and hospitals

· Market research of trends and identifying market opportunities for Avitus

100% of the time you will maintain a can-do attitude, and join us in the relentless pursuit of positively impacting the universe. You will at times have to use some elbow grease and execute tasks to get other operations done. People will depend on you. If duty calls, you may need to be a sales rep, a fulfillment specialist, a janitor, a market researcher, or a business development associate for a day.

You will report directly to the Chief Technology Officer.

You will have direct support, collaboration and visibility from the Founders of the Company.

Keep reading if you’re a marketing badass…

Qualifications and Skills:

§ BS/BA/MBA degrees with a minimum of 3-5 years experience or –OR Demonstratable badassery as a marketing whiz with a minimum of 5 years experience in a marketing function; preferably in medical devices or healthcare in an FDA regulated environment

§ Demonstratable experience managing and executing multiple vectors of the marketing of a product or service such as: social media marketing management, digital marketing campaigning, email campaigns, advertising, product launch, in-field marketing, marketing collateral design and development, marketing analytics and optimization for effectiveness, lead generation and follow-up, messaging, and brand development

§ Previous experience scaling and automating marketing processes on a low-cost budget

§ Experience managing, planning, and executing tradeshows and marketing events

§ Effective search skills on: the internet, journal publication databases and market research databases

§ Strong and creative communication and presentation skills; creating unique and captivating content is fun for you

§ Stellar verbal/written communication skills

§ Effective planning, organization and prioritization skills

§ Incredibly strong digital organization and file management skills

§ Ability to collaborate and manage external vendors and partners

§ Strong proficiency in Microsoft Word, Power Point, Excel and Outlook

§ Proficiency with Adobe Photoshop, Premiere Pro

§ Proficiency with Hootsuite or equivalent

§ Proficiency with Mailchimp or equivalent

§ Very strong analytical skills and creative problem-solving skills

§ Ability to collate information and knowledge to find an answer when coming across an unknown

§ Ability to define problems, establish facts, and utilize critical and logical reasoning to draw valid, viable conclusions

§ Deploys de-risking techniques to “get it right” the first time when and where appropriate

§ Demonstrable bias for action, must be a DOER

§ Attention to detail balanced with a long-term vision

§ Any proficiency or familiarity with CRM software such as Pipedrive/Hubspot is a plus

§ Adobe Illustrator/Adobe Design Suite proficiency is a plus

§ Previous experience with clinical writing is a plus

§ Clinical/anatomy & physiology background is a plus

Physical Demands:

The team member may have to construct tradeshow booths, and maneuver objects up to 35lbs. The team member may need to stand in an operating room with 10lb lead vest for long periods at a time.

Expected Work Hours:

This is a full-time position with typical start-up business hours out of our Shelton, CT HQ.

It may reasonably require additional hours during the week and weekend;

specific requirements will be determined with Manager.

Travel:

May require up to 20% of overnight travel.

Work Status:

Must be legally authorized to work In the US on a full-time basis.

Employment visa sponsorship not available. Ready to take the next step?

Job Type: Full-time

Pay: $85,000.00 – $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Shelton, CT 06484: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Application Question(s):

• In this role you will be handling and managing surgical footage and photos. This can be disturbing to some. Are you comfortable with working with and editing surgically gruesome footage on a routine basis?
• If you had to design social media posts, packaging covers, brochures, slide shows and any form of marketing collateral; could you do it quickly and efficiently with proper design formats in Adobe Photoshop?
• If you had to design social media clips, videos, youtube content, educational videos, patient/surgeon testimonials; could you do it quickly and efficiently with proper design formats in Adobe Premiere Pro (or equivalent)?
• If you were managing freelance designers to produce graphics and videos for you to post for our social media and/or any content needs we have: what would be your baseline requirements when it comes to the quality of the design you receive?
• Not required for the position, but a bonus: If you had to make wordpress updates to www.avitusortho.com – would this be in your wheelhouse of things you can do?
• What is your philosophy on what marketing content should be? What is the purpose of marketing? And if you’re still learning/discovering that – then be honest.
• Have you used Mailchimp or equivalent to create email marketing blasts? What about drip campaigns? Did you track effectiveness of those campaigns and make iterations to them?
• Have you ever managed and coordinated tradeshow/conferences for a product or service? What specifically did you have to do for those tradeshows?
• It’s 5pm EST. You don’t have any content scheduled to post for the next day. What are you doing?
• Have you ever had to create new product launch campaigns and materials? What kind of product was it and do you have an example?
• Do you have a marketing portfolio that you can share a link to? Please be sure to also attach your resume.

Work Location: One location