Ledgent Technology Hiring for Digital Marketing Specialist (Email Campaigns & Automations) (Hollywood, FL) (JO-2206-164523) Job at Hallandale Beach, FL Full Time

Ledgent Technology is seeking a Digital Marketing Specialist to use various marketing platforms to improve efficiency and generate sales leads done primarily through creating email campaigns and automations. The ideal candidate should have proven success building and managing a variety of email campaigns and automations for multiple projects.

This is a full-time, direct hire opportunity with ample room for knowledge and career growth.

This opportunity is 100% on-site and located in the Hallandale Beach, Florida area. The hours are M-F // 9AM – 6PM.

What you will be doing:

• Fully owning email campaigns: writing, executing and scheduling daily email marketing campaigns. Hubspot experience preferred.
• Ensuring Copywriters have all campaigns written in advance
• Providing quality assurance for outgoing email campaigns for the proper voice, image choice, segmentation, etc.
• Monitoring, tracking and reporting on all marketing campaign performance.
• Providing data analysis and suggesting new ideas/testing to upper management
• Working closely with creative teams to develop and test new ideas for campaigns
• Building all necessary automations for campaigns: building post purchase communication flows, lead distribution flows to sales teams, instant integrations between platforms, etc. Experience using Hubspot and Zapier preferred.
• Writing, executing, and scheduling SMS and Push Notification campaigns using various platforms

What you should bring to the table:

• Bachelor’s degree in Marketing or similar preferred
• 2+ years of proven experience in email marketing required and automation strongly preferred.
• Experience using the Hubspot interface is preferred.
• 2+ years of experience building and deploying SMS and Push Notification campaigns required
• Experience with any of the following preferred: Shopify, Hubspot, Zapier, Clickfunnels preferred
• A profound understanding of journey mapping, segmentation, email triggers and behavior targeting
• Familiarity of CAN-SPAM laws preferred
• Proven ability to handle shifting priorities, tight deadlines, and multiple projects concurrently
• In-depth knowledge of email campaign best practices to maintain and improve email deliverability
• Strong writing skills with attention to detail

We are an equal opportunity employer and make hiring decisions based on merit. Recruitment, hiring, training, and job assignments are made without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, or any other protected classification. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.