Home Health Care, Inc Hiring for Director of Digital Marketing – Healthcare (Home Care) Job at Minneapolis, MN Full Time

Director of Digital Marketing
Home Health Care, Inc.
& Family of Companies
$150,000 – $200,000
Office-based role in Golden Valley, MN

About our Team:

Are you a Digital Marketing Director looking for their next career move in healthcare? If you are looking for career growth and managing multiple business lines, look no further! A portfolio of presentable digital materials to showcase experience with brand content creation is required for successful applicants – careers(at)hhcare.net.

With over 25 years as a locally-owned home health agency, we have grown into a family of services, continuing to find new ways to bring the best care to wherever our clients call home.

Support from our Team:

• Employer contributions towards medical insurance plans, with available dental and vision insurance options

• Mentorship from experienced entrepreneurial leaders for professional and personal growth

• Dynamic and collaborative office environment

• Generous annual bonus potential

• 3 weeks of annual PTO accrual and 6 paid holidays

• 401(k) with employer match

Digital Marketing Director Overview:

• Direct the Marketing efforts, with an emphasis on digital channels, for our group of interconnected healthcare business lines

• Overhaul company websites to better generate leads that contribute to business growth

• Influence the organizational culture by defining the brand voice through internal and external communications

Digital Marketing Director Responsibilities:

• Rebuild company websites using a variety of web languages that are appealing and easy to navigate

• Target potential clients and drive website traffic through an optimal SEO and SEM/PPC strategy

• Calculate the ROI of team efforts by tracking performance metrics and campaign results

• Support team members to ensure all brands are receiving the necessary materials on schedule

• Contract with third-party vendors for special projects and content, as needed

• Monitor the budgeting and expenses of contracts, campaigns, and materials

• Provide ideas for, and support in planning and execution of, company culture-building events

Digital Marketing Director Qualifications:

• Degree in Marketing, Web Development, or related field is required

• Experienced digital project leader, with an entrepreneurial mindset and hunger for results

• Knowledge of website development coding languages such as HTML, CSS, and JavaScript

• Portfolio of presentable materials to showcase experience with brand content creation

• Experience managing vendors, agency partners, and budgets

• Demonstrated professional written and verbal communication skills

• COVID-19 vaccination or documented exemption required

Job Type: Full-time

Pay: $150,000.00 – $200,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Minneapolis, MN 55427: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Website SEO: 5 years (Preferred)
• Website Design: 5 years (Preferred)

Work Location: One location