Digital Marketing Manager
The Digital Marketing Manager will define and execute all digital marketing efforts in the company to support achieving our revenue, profit, brand awareness, and consumer engagement goals.
This includes managing a small team and external agency partners to execute the day-to-day management of organic storytelling and community management, influencer, paid media, and email/SMS, to drive awareness, traffic, engagement, and conversion at our DTC website and to our brand stores at marketplaces.
This role interacts cross-functionally with the Creative, eCommerce and Customer Experience teams to support company objectives while ensuring consistency in the branding, voice, and tone, and ensure our brand is presented in line with our brand guidelines, across all messages, platforms, and touch points.
The ideal candidate will have a demonstrated passion for connecting brands to consumers via digital channels, including paid media, organic social, email/SMS, and influencer, combined with business savvy skills for leveraging creative partnerships and promotions while engaging in an authentic way through relevant content.
POSITION QUALIFICATIONS:
· Bachelor’s Degree (or equivalent experience) preferred major in marketing digital marketing, communications, journalism, etc.
· Minimum 5 years of digital marketing experience with expert understanding on paid media, social media, email/SMS, and influencer.
· Thrive in a fast-paced, changing, deadline-driven entrepreneurial environment with multiple, competing priorities.
· Organized, solution and detail oriented, self-motivated, ROI focused, who can balance creative/content needs with revenue/profit needs, and who can easily transition between multiple tasks.
· Excellent verbal and written communication skills, with amazing attention to detail.
· Proactive, problem-solving, self-starter with the ability to work independently with little oversight.
· Seasoned thought-leader with a knack for identifying emerging trends, technology, and tools, anticipate changes and suggest next moves.
Passionate and knowledgeable about the outdoors.
Remote / Hybrid not an option.
Job Type: Full-time
Pay: $75,000.00 – $85,000.00 per year
Schedule:
Work Location: One location
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