Marketing Specialist, Global Marketing OperationsRemote – United StatesJR009792
The Marketing Specialist, Marketing Operations is a critical role on the marketing team and for the company. The role drives insight driven marketing decisions, with an emphasis in demand generation, by providing the analytical, operational, and technical foundation on which the team effectively runs and assesses its results.
The role demands a professional, credible and dynamic individual who will thrive on working across the entire Ensono organization, is a natural team player and consensus builder, and is extremely comfortable working with data to ascertain insights and assess performance.
Key Areas of Focus for this Role
Comprehensive oversight of marketing operations with emphasis on the alignment of data, technology and process to provide the foundational capability needed to support the varied functions of marketing while driving optimal results.
Balance the need for near-term results with the longer lead times generally associated with technology improvements, propose and develop business compromises that meet those competing needs, and be both receptive to ideas as well as assertive in presenting them.
Assist in developing effective marketing processes, ensure data integrity and maintain alignment to strategic goals.
Oversee the marketing technology partners to ensure technical alignment is constantly monitored and preventive and / or corrective actions are taken to ensure data and results are clear and accurate.
Establish and monitor the overall budget process, to include assessing budget vs plan vs forecast, tracking of requisitions and purchase orders, and assisting team members as needed to understand their budget status and supervise administrative actions as needed.
Manage the marketing operations budget and supervise the supporting vendor relationships and contract renewals
Support regional marketing teams by setting up campaigns and programs in Marketo and Salesforce, ensuring correct tracking, and troubleshooting programs and related lists and reports
Support execution of campaigns that need to be closely aligned to the larger efforts of the marketing team.
Support campaign setup, management and reporting across different digital platforms (Google Ads, LinkedIn DemandBase)
Monitor lead creation and flows and perform weekly maintenance and monitoring of data quality within the marketing database, including data enrichment / hygiene, list uploads, list segmentation, etc.
Work closely with Marketing Operations Director in daily operations and ad hoc requests, including helping to prepare presentations, create and maintain user enablement documentation
Perform a wide range of administrative tasks to support the daily operations of the marketing organization
Understanding of overall demand generation, to include marketing automation, account scoring and management, market segmentation and account-based marketing, campaign management, nurture campaigns, performance metrics and other related functions.
QUALIFICATIONS
Minimum of bachelor’s degree in marketing, technology or a related degree.
Minimum 3 years of marketing operations experience in the technology industry.
Hands-on experience with Salesforce and marketing automation with a preference for Marketo.
Experience with paid media platforms including Google Ads, LinkedIn and DemandBase or other ABM platforms
Experience working in digital demand generation with lead capture (new client acquisition) and ABM
Hands on proficiency in data and analytics including intent data.
Financial proficiency and detailed budgeting skills in a complex corporate environment.
Strong results-driven project management skills and an ability to manage multiple priorities.
Travel %
LI-DNI
JR009792
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