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In partnership with other teams, lead the strategic vision, market opportunities, pricing and profitability analysis, marketing activities, and collaborating on sales strategies for a brand, product, or service across all media, while collaborating with multi-functional teams and agency partners.
Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities
Establish short- and long-term goals, competitive positions, and strategies for market segment
Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment
Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the VSP brand
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep VSP competitive
Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment
Establish goals and set targets to measure success of programs for the market segment
Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Job Specifications:
Typically has the following skills or abilities:
Bachelor’s degree in Business, Marketing, or related field or equivalent experience
4+ years of experience in product or brand management
Advance understanding of brand management concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word, and Excel
Proven ability to develop and execute marketing strategies
Ability to elevate the perception of our corporate brand and our company
Excellent project management skills and experience managing large projects
Proven track record of influencing constituents for optimal results
Excellent organization skills, detail-oriented and ability to multitask
Excellent verbal, written, and interpersonal communication skills
Flexible and able to change priorities and direction quickly and effectively
Strong analytical skills required
Ability to write and present clear and concise reports
Preferred Skills
Ability to be a strategic and collaborative team player
#LI-REMOTE
#LI-VISIONCARE
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
