Cornerstone Building Brands Hiring for Digital Marketing Manager at Kansas City, Missouri Full Time

Our commitment to Diversity, Equality and Inclusion

Cornerstone Building Brands is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.

Job description

The Digital Marketing Associate is a vital member of the brand, digital, and communications team, reporting directly to the Director of Marketing.

This role requires a dynamic individual who will be responsible for planning and executing key digital marketing activities to drive brand awareness, demand generation, and customer engagement.

The Digital Marketing Manager will play a crucial role in enhancing the company’s online presence, optimizing digital advertising campaigns, maintaining the digital experience and website, and managing various digital marketing projects.

The ideal candidate should have a strong understanding of SEO and SEM, PPC and digital advertising programs, WordPress CMS, lead generation, nurturing and management, QA and testing, online reputation management, and social media.

DUTIES AND RESPONSIBILITIES

• Plan, execute and optimize digital marketing activities to drive demand generation and increase brand visibility
• Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
• Maintain the brand’s digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
• Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
• PIM system build out, deployment, and management
• Implement lead nurturing and management strategies to convert leads into customers effectively
• Utilize automation tools to streamline marketing processes and improve efficiency
• Perform quality assurance (QA) and testing to ensure accuracy and functionality of digital marketing assets
• Manage online reputation and monitor customer feedback and reviews
• Support social media initiatives to engage with the target audience and promote the brand effectively
• Collaborate with internal stakeholders to understand their requirements and deliver effective digital marketing solutions
• Conduct data analysis to evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
• Manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved

Qualifications

• Bachelor’s degree or equivalent highly relevant experience in marketing, communications, or a related field
• 3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
• Proficiency in using digital tools and programs for advertising, analytics, and content management systems
• In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
• Experience utilizing social media platforms and management systems for demand generation programs
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
• Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
• Experience in coordinating and optimizing PPC campaigns to achieve business goals
• Solid understanding of lead nurturing and management techniques
• Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team
• Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team
• Confidence in navigating a fast-paced, matrixed organization and working cross-functionally to accomplish objectives
• Quickly understand the business and customers to support the focus on digital work that aligns with the overall business strategy and customer needs

Additional information

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play . Full-time* team members receive medical, dental and vision benefits starting day 1.

Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.

Full-time is defined as regularly working 30+ hours per week. Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines.

The US average earnings for this commission-based role is $80K to $95K + Sales Incentive Bonus + car allowance + medical, dental, vision benefits starting day 1 + 401k and PTO.

Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

Videos To Watch

Job location

Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America.

Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories.

We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.

Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here .

If you’d like to view a copy of the company’s affirmative action plan or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.

com . If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.

com . This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online.

Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

California Consumer Privacy Act (CCPA) of 2018

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment.

In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones.

These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees.

Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.