Capital Blue Cross Looking for Account Strategist – B2B at United, Pennsylvania Full Time

The Account Strategist – B2B is a unique role at Capital BlueCross. Part client management, part strategic adviser, you are a creative problem solver that loves to build marketing strategies and carry them through to completion.

You lead collaborative activities with key internal stakeholders to develop data-driven sales enablement and other B2B campaigns and initiatives that drive sustainable growth, spur behavior-influencing customer engagement, and ensure our company is poised to evolve in an ever-changing market.

The position requires a broad background of integrated marketing expertise to shape and manage strategies built upon on goals, KPIs, and marketing services to satisfy your clients’ and the greater business’ needs. Ultimately, you understand your clients’ objectives and provide clear, creative solutions that will help them succeed. You are a lynchpin of Marketing, working closely with department leadership to propel innovation and creative ideation for your accounts and the company at large.

On top of having the resiliency to balance a workload of diverse projects and the daily management of your accounts, you have the liberty to create and refine strategies that will deliver results.

DUTIES AND RESPONSIBILITIES

You are your client’s biggest advocate and voice, driving strategic growth and development by using data, internal collaboration, and market trends. On top of supporting your clients’ plans, these critical drivers help to power the company forward. In this capacity, you serve as a consultative liaison between the Marketing department and internal clients, where you are empowered to:

• Collaborate with business areas to define goals and translate objectives into measurable omnichannel campaigns and marketing events, which drive results that align with corporate goals and priorities
• Propose and secure budgets to fund purposeful high-performance integrated marketing activities with clear intentions and focus
• Use your attention to detail to write briefs that clearly articulate campaign goals, objectives, and KPIs, while working with department colleagues to ensure campaigns align with brand standards, style, and spirit. As part of this charge you write original copy and serve as a constructive editor to ensure messaging is engaging, articulate, and compelling
• Diagnose problems and provide solutions by using reporting tools that present an immediate idea of how campaigns are performing
• Know when something isn’t working well and assume the authority to dive into the challenge, champion change, and ultimately course correct the initiative
• Delegate campaign responsibilities, including copy writing and editing; creative direction, martech and traditional channel planning; and KPI measurement/analytics evaluation
• Understand clients’ purpose with a cognizance of what high-performing creative work looks like and, as importantly, appreciate and grasp how one has an impact on the other
• On occasion, and being the team player you are, you support the Marketing department in other functional capacities, including serving as communications lead for select corporate projects, attending off-site meetings with external customers, and delivering effective emergency communications as needed

Experience

• Five years of experience with a creative agency or marketing firm, or related experience in marketing or integrated communications

Education and Certifications

• A Bachelor’s degree in business management, marketing, communications, or a related field of study.?

Skills

• Ability to think strategically to address immediate short-term goals while maintaining perspective of clients’ and company’s long-term objectives
• Self-starter with flexibility to perform job assignments independently and adapt to changing work environment, workload requirements, and reporting relationships
• Strong project management skills; ability to develop, prioritize, execute, coordinate, manage and guide implementation of projects, as well as the ability to conduct, manage and balance multiple projects and priorities on deadline
• Proficient in building integrated marketing campaigns that consider goals, budgets, data, and observation, with ability to match services to KPIs
• Knowledge of digital advertising platforms, marketing tools, and analytic dashboards are preferred. Demonstrated writing and editing proficiency, and experience delivering communications across multiple platforms (e.g., email, print, web, etc.)
• Possess effective diplomacy skills with demonstrated ability to partner with internal teams and external vendors/partners
• Strong creative, strategic, analytical, and organizational skills. Understanding of how to effectively position complex messages to a variety of audiences (e.g., employers, members, producers, and providers)

Work Environment

• Office setting with freedom to work remotely
• Understanding our need to meet deadlines, you must be committed to working more than 40 hours/week