Brown-Forman Hiring for Customer Marketing Specialist Americas (remote) Job at Coral Gables, FL Full Time

Brown-Forman GTR supports our highest ambition of Nothing Better in Market with a unique space,

mindset and time that enables deeper connection and meaning with our unique portfolio.

The Travel Retail Channel is one of the most dynamic and resilient retail environments where the super

premium + offering shines and is king.

Our long term strategy has identified material business opportunities especially in the super premium segments.

The GTR Marketing Team is composed of passionate leaders who collaborate everyday to enrich the

traveler’s journey with an elevated brand & shopping experience.

Meaningful work from day one

Support the Americas Travel Retail Team with a particular focus on the transportation – Airlines &

Cruise- by executing promotions that leverage key channel strategies and increase travelers

demand, strengthen customer relationships and deliver profit within the region.

Be responsible for coordinating the promotional and merchandising initiatives for Brown-Forman

across the different TR channels.

The Marketing Specialist is responsible for ensuring promotions meet regional goals and objectives,

are on time, stay within budget and are aligned with local markets when applicable.

What you can expect:

Implement the Marketing and Promotional Planning

Support the Global Customer Marketing Manager to:

• Timely develop and manage the promotional calendars and merchandising activities

• Coordinate point of sale materials and ensure timely delivery and within brand spend budget

• Order merchandising POS and create merchandising guidelines for partners and or

customers

• Manage and track the marketing budgets

• Complete evaluations for all promotions and merchandising activity including sales uplift

analysis and cost review using the internal M&E tracker tool (Measurement & Evaluation)

• Plan, activate and review promotional events ensuring they are in line with legal standards

• Collaborate with the Global Customer Marketing Manager to deliver launch plans for new

products in channels

Support the Sales & Commercial function

Partner with the regional commercial function to:

• Understand and respond to both customer and brand marketing needs, including creation of

marketing materials, training materials, and customer presentations

• Build relationships with sales and marketing contacts across key customers head offices

and outlets and work with the commercial function to make sales calls and present material

as required

• Collaborate with the commercial function on POS material and VAP, ensuring committed

deadlines are met and allocated spend is within budget

Collaborate & partner with Customers, internal & external partners

• Collaborate with internal and external partners, including the global GTR team. Work with

B-F Design, B-F Legal, relevant internal B-F teams, agencies and suppliers to ensure

optimal execution.

• Build and maintain relationships with domestic teams to keep up to date on local brand

strategies and activity

• Assist in sales and marketing Ad-Hoc projects as defined by the GTR Global Marketing

team and the Americas Commercial leads.

Inform the Customer’s digital ecosystem planning

• Lead the planning related to the Customer’s Digital Ecosystem.

• Manage the digital shelf: ensure our brands have a consistent and strong presence on our

customers eCom channels.

• Leverage the full extent of the customer’s digital solutions to address the regional

communications objectives.

• Liaise regularly with the GTR IMC Manager and the Global Customer Marketing Manager to

ensure the regional Customer Digital action plan is rooted and fully integrated into the

broader B-F GTR integrated communication strategies & plans led by the GTR IMC

Manager

• Properly measure, evaluate and optimize all digital campaigns working closely with the GTR

IMC Manager

Be proactive in your self-development

• Keep up to date with relevant industry and market trends.

• Share best practice research learnings.

• Demonstrate desire for new knowledge, experiences and challenges.

Functional & Leadership Capabilities

• World Class Customer Marketeer – with a strong background in marketing

• Project Management: ability to manage high volume of projects simultaneously, managing

each to on-time and on-budget delivery.

• Evidenced cross functional project management

• Fluent in applying the BF Way of Brand Building (For BF only)

We are looking for a leader who is

A business & brand Champion – manage through ambiguity and adversity to deliver projects as

planned with support from other functions within the organization.

A great Collaborator – Building productive internal & external relationships with a diverse and global

audience of stakeholders.

Curious – a quick learner with a lively sense of curiosity, energy and good humor. Strong analytical skills.

Excellent attention to detail.

What Exactly Are We Looking For?

• Bachelor’s Degree and 3+ years of various sales and customer marketing experience.

• Experience working with and managing outside agencies

• Fluent in spoken and written English

• Excellent oral and written communication skills & excellent presentation skills

• Strong interpersonal skills; demonstrated ability to develop and maintain effective working

relationships

• Aptitude to learn quickly and to apply learning to tasks and tools (Paxsmart and IWSR)

• Some travel and working outside set business hours

• Fluent in the understanding, practice and implementation of the marketing mix to achieve

brand business objectives.

• Ability and readiness to travel within the region and internationally.

• Experience in the international business environment, knowledge and experience within the

Travel Retail channel.

• Successful track record in full mix trade marketing in the premium spirits industry and/or luxury brands

Locations across the US for a remote work from home set-up

This position is posted with multiple locations, you only need to apply to one of the postings to be considered for all locations and/or the remote work option.

B-F can employ a remote worker in the majority of the states in the US, however if you are located in one of the following states, relocation would be required. VT, RI ,CT ,NJ ,DE ,WI ,MN, ND, SD, NE, KS, OK, LA, MS, NM, AZ, UT, OR, AK, HI

#LI-remote

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00004725