Boston Consulting Group Hiring for Senior Knowledge Analyst – eCommerce and Digital Marketing in CPG Job at Boston, MA Full Time

WHAT YOU’LL DO

We are seeking a strong candidate with experience and passion to fill a Topic activation Senior Knowledge Analyst (SKA) role within the Consumer Practice, focused on the topic of Digital Marketing and eCommerce.

As a Senior Knowledge Analyst (SKA) within Consumer Practice, you will work in a growing global team, providing expertise on eCommerce and digital marketing whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You’ll serve as a thought partner and content expert to case teams and topic leaders, helping structure and solve complex issues.
You will help assess client digital capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance. For example, in this position, you will work with BCG client teams to monitor and optimize large digital marketing campaigns or assess our clients’ readiness to roll out a strong ecommerce strategy.

Additionally, you will support your Practice in developing existing & new intellectual property and knowledge assets. You will work on commercialization efforts for the eCommerce and Digital Marketing topic within CPG companies, in conjunction with business leaders, supporting marketing efforts, conferences and publications.

BCG’s Consumer Practice is one of the firm’s largest industry practice areas and keeps growing continuously across all regions. BCG’s Consumer practice creates breakthrough innovations for clients in the four sectors: consumer goods, retail, fashion & luxury and travel & tourism

YOU’RE GOOD AT

• Working autonomously with a strong entrepreneurial spirit
• Solving client problems through formulating relevant research and/or analytical approaches in digital marketing and e-commerce.
• Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients’ goals
• Assessing client eCommerce and digital marketing capabilities
• Bringing eCommerce insights and expertise to case teams and aiding to client solutions
• Communicating with senior stakeholders, in a credible and confident way
• Codifying knowledge and maintaining Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working
• Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
• Ability to navigate complexity, ambiguity, and learn quickly

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• 1-2+ years of consulting experience in relevant sector/topic required; candidates with consulting experience preferred
• In lieu of consulting experience, 2+ years minimum industry experience required; 3-6+ years of industry experience strongly preferred
• Previous experience in a CPG or Consumer Product company focused in digital strategy, eCommerce, or Digital Marketing roles is appreciated
• Bachelor’s Degree required (advanced degree preferred)
• Passion for the Consumer Products sector and working across multiple projects/stakeholders
• Proficiency in PowerPoint and utilizing data to reach conclusions through Excel, Alteryx/Tableau, or other data tools
• Fluency in English;
• Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment

YOU’LL WORK WITH

As a Senior Knowledge Analyst you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.

ADDITIONAL INFORMATION

The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.

BCG’s Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA’s business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.