Dotdash Meredith Looking for Vp Of Design, Finance & Performance Marketing at New York, NY, United States Full Time

Job Description

About Your Role:
Dotdash Meredith is looking for a VP, Design, who will drive the design vision and strategy for our Finance verticals that reach 24 million financially-savvy users per month.
As VP, Design, you will be leading a team in the creation of a premium brand and user experience across The Balance and Investopedia, including its innovative paper trading platform simulator, and a robust suite of performance marketing products. You will be responsible for making sure we deliver the most insightful experiences to educate and empower our readers so they can take the next step, whatever it is.
The ideal candidate will be a hands-on leader with a deep understanding of user experience and visual design, digital publishing products, brand development, and performance marketing. In addition, they should be passionate about financial literacy, making complex topics understandable for all audiences, and be deeply invested in developing our brand voice across digital and physical touchpoints.
This role reports to the Chief Design Officer of Dotdash Meredith.
About Your Contributions:

• You will drive the design vision and strategy for Investopedia and The Balance—leading a team of designers across product, brand and marketing in defining how Dotdash Meredith’s family of finance brands comes to life in any dimension.
• You will shape our UX practices and product strategy—defining and fine-tuning our research, design and user testing processes to ensure a premium product execution.
• You will partner with product and engineering leadership to tackle complex problems and build superb experiences that perform, scale and respect the user’s needs.
• You will oversee performance marketing design in the creation and expansion of premium transactional opportunities–from funnels, quizzes, quoting tools to lead forms, rate tables, and more.
• You will articulate and present conceptual, aesthetic and directional choices to business partners–taking part in design leadership initiatives including brand development and design advocacy, and stakeholder outreach and education across Content, Product, Technology, and Revenue groups.
• You will oversee all design output for the full range of brand offerings— developing and upholding standards of creative excellence across all digital and physical touchpoints.
• You will continually explore opportunities to improve, enhance and expand Investopedia’s and The Balance’s brand value.

About You:

• You have at least seven (7) years of creative leadership in product design. Experience with brand development, finance-related content and performance marketing, lead generation and e-commerce is a plus (((You’ve ideally got deep experience on optimizing customer acquisition for an online publisher, e-commerce site, or app)))
• You have at least five (5) years of experience managing and scaling teams, with proven mentoring and supervisory skills—from junior designer through to director-level talent
• You have the ability to present and explain design thinking with rationale rooted in user needs and business goals to technical and non-technical audiences alike
• You’re excellent at collaborating with a wide range of teams and stakeholders to influence, execute and evolve process
• You’re a design leader with a strong depth of field—going macro with strategy, but can get micro with execution when the need arises
• You have strong design instincts and a proven record of designing for complex, innovative, and memorable experiences that add real value to people’s lives and measurably push businesses forward
• You have an understanding of the Atomic Design methodology and the development of component-based design systems
• You have a mastery of lean UX, design thinking and agile methodologies, employing techniques that ensure the team is solving the right problem
• You’re experienced in developing creative policies, procedures and standards that actively contribute to a culture of innovation, excellence, and accountability
• You have the superior organizational skills, and the acumen to provide clear design direction, career path guidance and helpful, timely feedback to improve creative processes/output
• You have a command of current design methodologies and trends, a curiosity for new technologies and a proven ability to innovate how people engage with products
• You have a degree in Graphic Design, Interactive Design, or equivalent work experience
• You have a compelling portfolio of work

About Us:
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith’s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.
Dotdash Meredith embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business needs. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Please be aware of fraudulent recruiters offering opportunities at Dotdash Meredith. Note that any correspondence with a member of the Dotdash Meredith recruiting team will come from a @dotdashmdp.com or a [email protected] account belonging to a Dotdash Meredith Recruiter. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to [email protected].