BioSpace Hiring for Consumer Marketing Director – Rheumatology at North Chicago, IL, United States Full Time

Job Details

Key Responsibilities :

The Marketing Director’s responsibility is to lead the development and execution of the consumer strategy. Success will be measured by impact on both sales and contribution of key consumer investments on the IBT’s P&L.

Understanding overall business trends and articulate consumer strategies that are integrated within the overall business and competitive context.

Demonstrates ownership of strategic planning process and, in collaboration with the IBT Leadership Team, develops the vision, strategy and financials of the business plan.

• Leads the team in prioritizing and executing integrated marketing tactics that are anchored in consumer insight, aligned to brand strategies and measurable.
• Fosters innovation of the team, proactively sharing learnings with other teams (Therapeutic Franchise, Consumer Immunology).

Lead initiatives that seek synergies and innovation across IBT’s and Consumer Immunology (pan-Rheum integration, launch best practices, Adobe capabilities, SEO / SEM, etc.).

• Responsible for consumer agency management across the Rheumatology Franchise. Accountable for continuing to build a strong and collaborative partnership with agency partners in delivering breakthrough creative (as measured by copy testing research and in-market performance) for key integrated multi-channel campaigns (broadcast, digital, social, content marketing).
• Responsible for compliance with applicable Corporate and Divisional Policies and procedures.

Additional Key Activities :

• Work with MABI, CI and other groups to monitor the competitive landscape to uncover and / or validate activating consumer insight(s) that can unlock strategic opportunities across the Rheum portfolio.
• Further develop marketing and leadership capabilities across the Rheum Consumer Team.Contribute to the capabilities development across Consumer Immunology.
• Drive long term evolution and sustainability of each asset’s positioning.Lead the team in the ability to translate positioning into compelling strategies, tactics and communications.
• In collaboration with the Consumer team and MABI, determine channel allocation for consumer campaigns.
• Be able to provide direction, input and feedback to the Media Team on media strategies and plans.Teach direct reports about media planning and strategy so they can further develop their skills in this area.

Accountability & Scope :

The incumbent works closely with brand teams (Rheum HCP Directors, Immunology Consumer Marketing) outside agencies, third party partners, and internal functions (e.

g., Media, Market Research, OEC, Legal, Medical Affairs, Regulatory Affairs, etc.).

Basic : BA, BS degree required or equivalent experience.

Preferred : Master’s degree in business preferred.

Key AbbVie Competencies :

• 10+ years marketing experience required,
• 5 of which must be specific to healthcare, minimum 3 years in management.
• Must exhibit proficiency commensurate with grade in the following competencies : leadership, technical marketing, business / financial acumen, strategic thinking and agility, teamwork, initiative, innovation, integrity, and communication.

Basic : BA, BS degree required or equivalent experience.

Preferred : Master’s degree in business preferred.

Key AbbVie Competencies :

• 10+ years marketing experience required,
• 5 of which must be specific to healthcare, minimum 3 years in management.
• Must exhibit proficiency commensurate with grade in the following competencies : leadership, technical marketing, business / financial acumen, strategic thinking and agility, teamwork, initiative, innovation, integrity, and communication.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.

It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.