This position reports to the CEO, with a dotted-line reporting relationship with the corporate Regional Marketing Director.
The primary purpose of this position is to manage internal and external communications with a mind toward the image and reputation of the hospital, its affiliated medical group and other affiliated entities.
Additionally, this position will focus on facilitating and leveraging components of marketability to support competitive position and overall growth.
The Marketing Manager will collaborate with approved vendors and corporate-based marketing and communications staff to support digital-first advertising campaigns, including measurement and reporting.
This position works to ensure promotions and organizational presence are consistent with CHS and hospital objectives, and facilitates the hospital’s strategic planning process.
marketing plans
includes both earned and owned media
Supports Community Connections efforts to foster valuable community relations and partnerships on behalf of the hospital
and in support of the hospital’s growth initiatives and reputation management
new growth strategies
Works with director(s) of professional outreach to support independent physician alignment, and with practice
administration to support affiliated medical group performance
advertising and promotions, physician relations and other topics as applicable
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