Position Purpose:
As a member of the Leadership Team, this person is responsible for defining the strategic direction, product development initiatives and the framework to achieve brand, image and equity objectives for an assigned portfolio within in the U.S. market. This individual provides vision, priority setting and the allocation of resources to a highly motivated brand team. The job requires a strong focus on driving brand awareness through premium product innovation, the development of consumer relevant marketing programs and compelling advertising, promotional and PR activities. This person also takes the lead to ensure effective communication and partnership with the sales department as well as the cross functional support areas to ensure the marketing strategy and plans are fully executed.
Leadership:
Marketing Strategy:
Brand/Portfolio Leadership
Brand/Portfolio Leadership (continued):
Operational Excellence:
Why Lindt?
Our Core Values:
This job description is not exhaustive and the Company reserves the right to adjust the job description as well as ask employees to undertake additional or different job responsibilities. Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. All Lindt & Sprüngli (USA) Inc. properties are smoke and tobacco free.
Requirements
Experience:
Skills & Knowledge:
Education:
Other Requirements:
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