Description
The Product Marketing Specialist will ensure flawless execution of marketing campaigns and always-on tactics to enable the division to drive growth. This role will support end-to-end execution of all marketing activities for the assigned product(s) or line(s) of business. The marketing channels include mass media, direct marketing (DM/EM/TM), digital marketing (SEM, ODA, social, website), editorial articles, retail branch printed and digital signage, as well as overall project management for fully integrated marketing campaigns. This is a highly collaborative role with broad reach across all marketing channels.
Responsibilities
Qualifications
Why Work for Us
At Citizens, you’ll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
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