Wolters Kluwer Hiring for Director, Marketing – Strategic Marketing at Harrisburg, PA, United States Full Time

OVERVIEW The Director, Marketing will act as a leader within the HLRP Central Marketing team (specifically the Audio Digest and Course & Sessions Business) to elevate our brands, drive revenue (both new & renewal) and expand our digital marketing maturity by coordinating all activities surrounding our marketing campaigns & ensuring that we have the data segmentation, platforms, processes and strategic roadmap to succeed.

This role will lead a team with staff consolidated to drive business through end-to-end marketing by building, launching, and measuring customer-focused digital campaigns and experiences (content, data segmentation, digital, direct response, operations) across multiple channels (both traditional and non-traditional).

Optimizing these efforts, this role will lead close engagement with our customers and continuously measure and optimize our strategy to drive revenue.

LOCATION : Remote U.S. Locations DUTIES & RESPONSIBILITIES + Lead a team focused on demand generation, customer lifecycle management (including renewals & cross-sell / upsell), Society Marketing, eCommerce / SEO, Creative, and Marketing Operations.

• Work closely with product, editorial, sales and technology to continuously review and refine our marketing strategy with a laser focus on revenue generation, ROI improvement, and sales growth.
• Work with the strategic marketers, creative team, agencies, content, social, digital, and traditional direct response teams to design integrated multi-touch top of funnel and nurture campaigns with an emphasis where possible on digital marketing methodologies.
• Implement analytics and segmentation driven campaign frameworks that embed testing to enhance and inform the demand generation process including response and conversation rates.
• Drive continued optimization of campaigns through ongoing market analysis, testing, and voice of customer feedback integration.
• Work with the Operations team to ensure that our platforms are optimized and resourced to allow us to fully employ the benefits of eCommerce, Paid Search, SEO / SEM, and Marketing Automation technology (Marketo).
• Create a communication framework with Marketing Peers to allow for an ongoing feedback loop with documented goals and outcomes.
• Act as thought leader within HRLP to drive a deeper knowledge of digital marketing and grow the digital marketing maturity level of your Marketing efforts.
• Mentor and grow the team by looking to cross-train and coach for ongoing career development and skill enhancement.+ Oversee and be accountable for Overall Campaign Reporting, Analysis, and Visualization to drive future campaign plans and strategic direction.
• Oversee creation of Annual Marketing / Promotional Budget to support successful campaigns, infrastructure, and platforms and ensure that spend is aligned to budget & strategic priorities.
• You will also be responsible for driving sales to our e-Commerce site. QUALIFICATIONS Education : Bachelor’s Degree preferably in marketing or a related discipline;

or equivalent relevant experience. MBA preferred. Experience : 5+ years of related experience required in a management role with an emphasis on digital marketing Preferred Experience : + Knowledge and experience in the HealthCare space working with HealthCare practitioners+ Experience with B2C marketing & attracting new customers+ Knowledge and experience of the Medical CME market is a plus+ Knowledge and experience managing a cross functional marketing team+ Knowledge and experience with leading a Marketing Operations team+ Experience with negotiating contracts & managing vendor relationships+ Knowledge of marketing automation platforms such as Marketo or Pardot+ Experience with project management principles, methodologies and disciplines.

• Ability to effectively work as Leader of a cross functional team.+ Ability to verbally relay concepts, goals, project plans to all parties involved in the execution of said plans.
• Ability to write reports and correspondence to an executive audience.+ Detail oriented with the ability to spot errors in written design templates.
• Strong organizational, time management, and interpersonal skills.+ Flexible and responsive to change.+ Ability to use the following electronic platforms : + Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Project management / marketing resource management tool. TRAVEL : up to 15%EQUAL EMPLOYMENT OPPORTUNITYWolters Kluwer U.

S. Corporation and all of its subsidiaries, divisions and customer / business units is an Equal Opportunity / Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.