Vista Musical Instruments Hiring for Marketing Manager/Marketing Director at US Full Time

Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community.

Brands include MONO, Teisco, Harmony, Heritage Guitars and Swee Lee. Vista Musical Instruments is headquartered in Singapore, with operations in USA, UK and APAC, and is a division of Caldecott Music Group.

We are seeking a skilled Marketing Manager to lead marketing efforts across our brands. This role will report directly to the Head of Marketing and work collaboratively with our cross-functional teams to drive brand awareness, customer acquisition, and revenue growth.

This position is 100% remote and open to candidates based in the USA.

Key Responsibilities

• Develop and implement comprehensive marketing strategies and plans for MONO, Heritage Guitars, Harmony, and Teisco, in alignment with the company’s overall objectives and targets.
• Manage and coordinate marketing campaigns across various channels, including digital, social media, print, and events, to maximise brand visibility and customer engagement.
• Collaborate with internal stakeholders, such as brand, product, e-commerce, and customer support teams, to ensure a consistent and compelling brand message across all touchpoints.
• Utilise data-driven insights and market research to identify new opportunities for growth, and adjust marketing plans and tactics accordingly.
• Oversee the planning and execution of video and photoshoots, ensuring high-quality output with a strong attention to detail.
• Develop and maintain strong relationships with external partners, including freelancers, agencies, influencers, and media outlets, to expand our reach and brand visibility.
• Manage the creation and execution of engaging content, including articles, blog posts, videos, and social media updates, that resonates with our target audience and showcases our brands’ unique value propositions.
• Manage marketing budgets and ensure optimal allocation of resources to maximise ROI.
• Track and analyse marketing performance metrics, providing regular reports and recommendations to the Head of Marketing and other stakeholders.
• Stay informed about industry trends, competitors, and customer preferences, proactively adapting marketing strategies as needed.

Requirements

• 5+ years of experience in marketing, preferably within the musical instruments or related industries.
• Demonstrated experience in project managing multiple concurrent campaigns, with the ability to prioritise tasks, allocate resources effectively, and meet deadlines.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent verbal and written communication skills, with the ability to create compelling content for diverse audiences.
• Proficiency with digital marketing tools, including social media platforms, email marketing software, and analytics tools.
• Creative, strategic thinker with strong problem-solving abilities and attention to detail.
• Self-motivated, results-oriented, and able to work independently in a fast-paced, remote environment.
• Passion for music and a deep understanding of the needs and preferences of musicians and music enthusiasts.

Benefits

• Competitive Remuneration
• Leave Benefits
• Healthcare & Insurance Program

To Apply

Please submit your resume, cover letter, and examples of past marketing campaigns or content you have developed. We are excited to learn more about you and how your unique skills and experiences can help grow our brands and inspire musicians worldwide.