US Cellular Looking for Customer Relationship Management Manager I at Chicago, IL Full Time

Customer Relationship Management Manager I – MAR001410

Deliver on the strategic direction of UScellular’s CRM program by bringing use cases to life for customers and associates in all channels, delivering on our vision of real-time “1 to 1 marketing.” Support CRM tactics to drive accountability in partners from technology, analytics, channel support, pricing, finance and project management.

Support the planning and delivering of CRM strategies across the company encouraging customer retention and customer loyalty.

Oversee direct communications with customers through the CRM.

Maximize customer lifetime value strategies ensuring maximum profitability.

Utilize customer segments to effectively target marketing activities.

Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company

Manage the overall delivery of CRM campaigns across channels.

Generate CRM reports and analyze results to provide guidance on future marketing actions based on analysis.

Conducts research and provides insight on marketing campaigns by using data from different channels and platforms, as well as from customer research.

Define marketing requirements for targeted audiences by collaborating with cross-functional teams.

Prioritize and plan use cases for upcoming campaigns and initiatives in driving engagement with respect to established marketing critical metrics

Partner with other departments to identify, consolidate, and integrate customer and business needs and customer insights to prioritize project needs and requirements.

Implement best in class digital experiences and ensure progress is being made against project goals.

Contribute to process changes, decisions and business shifts necessary to achieve success through personalization.

Ensure that value propositions, tactics, and messaging are coordinated and consistent with overall marketing and channel strategies.

Bachelor’s degree in Marketing or related field or equivalent combination of education and experience

5+ years marketing experience

Strong cross-functional experience

Familiarity with analytic concepts like statistical significance, control groups and machine learning

Understanding of CRM marketing standard methodologies

Excellent oral and written communications skills

Advanced proficiency with Microsoft Office Applications (Excel, Word, PowerPoint, etc.)

PREFERRED QUALIFICATIONS

Graduate education in strategy, marketing, analytics or related business field

Experience in wireless, telco or relevant subscription service companies

Customer experience design and management through roles in marketing, corporate strategy, digital technology or communications fields.

Salary Range $74800 – $122467 / yearly

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JOB : Marketing

LOCATION(S) : CHICAGO_IL

U.S. Cellular® is an EEO employer and gives consideration to qualified applicants without regard to race/color/age/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status, pregnancy or genetic information.