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The Manager, Marketing develops and implements strategic marketing plans in conjunction with the school’s Senior Leadership to effectively promote the undergraduate and graduate programs and services offered.
Moreover, the Manager, Marketing actively executes and manages the advertising and promotional activities with the goal of meeting the school’s marketing / enrollment objectives.
CORE JOB FUNCTIONS
1. Understands and aligns with the strategic goals of the school, departments, and programs.
2. Researches and develops best practices and policies for marketing (i.e., enrollment) goals of the school, departments, and programs, proposing appropriate marketing plans.
3. Actively collaborates with relevant unit leadership, department chairs and program directors to strategize, refine, and improve marketing plans for meeting marketing (i.e., enrollment) goals.
4. Delegates and supervises work performed by staff, vendors and contractors, and other relevant parties.
5. Serves as liaison with vendors and contractors who are responsible for media campaigns and produce internal and external communications.
6. Develops tracking systems utilizing data analytics to access and evaluate the effectiveness of marketing (i.e., enrollment) strategies, providing regular reports to leadership for data-driven decision-making.
7. Cultivates relationships with key stakeholders, both internally (i.e., faculty, staff, and students) and externally (i.
e., alumni, community partners) to enhance collaboration and support marketing initiatives.
8. Collaborates with Alumni Relations and Development to enhance SEHD brand, build relationships and leverage alumni and development networks in marketing efforts.
9. Remains abreast of changes, trends, and opportunities in the marketing environment to align the objectives of the organization, making necessary adjustment to plans accordingly.
10. Conducts ongoing market research and introduces innovative marketing initiatives to differentiate the school in a competitive higher education market.
11. Participates in the development of all internal and external communications and manages the development and production of all campaigns, social medica, external publications and collateral materials.
12. Oversees the marketing department’s spending and adheres to the annual budget.
13. Assists leadership in evaluating and overseeing special events and community outreach projects for enhancing enrollments in the undergraduate and graduate programs and increasing visibility of the school.
14. Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures.
Ensures employees are trained on controls within the function and on University policy and procedures.
This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.
Minimum Qualifications
Education :
Bachelor’s Degree in relevant field
Experience :
Minimum 5 years of relevant experience. Any relevant education, certifications and / or work experience may be considered.
Knowledge, Skills and Attitudes :
- Knowledge of business and management principles.
- Proficiency in digital marketing channels and strategies, adept at staying updated with trends in online platforms and technologies.
- Proficiency in graphic design software such as Adobe Creative Suite (e.g., Photoshop, Illustrator, inDesign) for creating marketing collateral.
- Experience with web analytics tools (e.g., Google Analytics) to assess the performance of digital campaigns.
- Knowledge of marketing automation tools (e.g., HubSpot, Marketo) for campaign optimization.
- Familiarity with customer relationship management (CRM) software (e.g., Salesforce) for managing leads and contacts.
- Competence in using social media advertising platforms (e.g., Facebook Ads Manager) for targeted outreach.
- Ability to direct, manage, implement, and evaluate department operations.
- Ability to establish department goals, and objectives that support the strategic plan.
- Ability to collect, analyze, and document the marketing data using up-to-date technology.
- Ability to understand the higher education trends and provide comparative market research.
- Ability to effectively plan, delegate and / or supervise the work of others.
- Ability to lead, motivate, develop, and train others.
The University of Miami is an Equal Opportunity Employer – Females / Minorities / Protected Veterans / Individuals with Disabilities are encouraged to apply.
Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
Job Status : Full time
Full time
Employee Type : Staff
Staff
Pay Grade : c106
c106
3 hours ago
