How brave are you? We are a high-tech company providing machine tools and laser technology, and are looking for people who can face new challenges with a fresh mind.
As an independent family company, we offer you the freedom and trust to put your brave ideas into practice. With you on board, we would like to power ahead with the digital networking of the manufacturing industry.
Our passion and creative drive ensure that we are an innovative force – across the globe at over 70 TRUMPF locations.
Digital Marketing specialist will support TRUMPF Inc. in its ambition to be a leader in digital marketing and e-commerce in capital equipment.
Build strategies for marketing lead generation and qualification across TRUMPF’s portfolio of products and solutions. Work collaboratively with TRUMPF product and marketing experts to drive change and have a direct impact on the company’s goals. – Market
Digital Marketing Specialist Responsibilities
Develop, and execute multi-channel digital Marketing campaigns
Build digital Marketing dashboards and derive action items for improvement to align with TUS stated Sales and Marketing objectives
Manage TRUMPF Inc. Search Engine Advertising campaigns and Social Media Advertising campaigns
Proactive research and apply e-commerce principles to TRUMPF Inc.
Evaluate content strategies and support development of digital content to drive TRUMPF Inc. goals Collaborate with Digital Communications Specialist to build website content to drive lead generation Manage TRUMPF Inc.
e-mail Marketing program including data management
Support all digital content development including videos, graphics, animations, etc. for use in various digital
Support Sales / Marketing with ‘One Funnel’ strategy to qualify lead generation efforts
Develop digital Marketing strategies that support collaboration with Sales Representatives
Requirements / Qualifications
Minimum 2 years of Digital Marketing experience managing various digital advertising and lead generating campaigns Strong data analysis background and ability to communicate findings across organizational hierarchies Demonstrated ability to work collaboratively.
Ability to take initiative and drive change.
Education
Bachelors degree required with concentration in digital marketing, data analytics or communications strongly preferred. Working experience as mentioned above is a must.
TRUMPF is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, veteran status, or other protected class.
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