We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
TripAdvisor is the world’s largest online travel site, visited by 450+ million travelers each month, and our business unit – TripAdvisor Hospitality Solutions – is the critical business-facing part of the broader company. The Hospitality Solutions team develops, markets and sells industry-leading SaaS and advertising products to our millions of hotelier and restaurateur partners worldwide, and is a significant revenue generator for the company. As the global travel sector continues to adapt and transform, Hospitality Solutions is at the forefront of developing new digital solutions – both free and paid – to support the emerging needs of our business partners.
Why this job is excellent:
As a Senior Marketing Analyst you will be tasked to research, develop, optimize and communicate strategic marketing plans that drive up the impact on business growth. You will be empowered to monitor and evaluate the marketing channels and KPIs, provide data-driven insights and expert opinions on marketing strategies and OKRs, develop market research programs to track the brand awareness and sentiment, and enable marketers to improve marketing campaign efficiency and effectiveness. You will be partnered with cross-functional teams to build, maintain and optimize strategic marketing frameworks such as marketing attribution model, customer journey and CLM framework. You will also leverage your strong analytical mindset, business savvy and problem-solving skills to influence decision-making and facilitate the market adoption of Hospitality Solutions products.
Key Responsibilities Include:
What We Seek:
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].
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