SummaryThe highest level individual contributor role that is responsible for planning and leading the development and execution of advice and financial planning resources and tools that align with key enterprise / department / program goals.
The Marketing Strategist brings extensive marketing / program development expertise and relies on high degree of business acumen to determine what data and analytics are required to drive key business decisions, recommendations and to continuously improve marketing results.
This position provides leadership to large and / or complex work streams, projects and initiatives that engage cross-organizational team members.
This role may be asked to lead corporate initiatives and to engage with people from all levels of the organization. This position can be remote within the United States.
Job DescriptionJob Duties and Responsibilities+ Works directly with premier field resources to guide marketing development, align resources and create marketing initiatives to grow and sustain successful practices.
acts asliaison with creative, compliance and other internal groups to provide superior experience.+ Leads large and complex marketing programs / initiatives.
Leverages extensive experience to drive strategic development that aligns with key corporate strategies and goals; manages the work of cross-organizational sub-teams / work streams.
Works with research and analytics teams to determine business opportunities, model consumer behaviors, gather field insights / feedback and track results.
Leverage data and analytics to drive improvements to marketing programs / initiatives that result in greater ROI.+ Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive effective implementation of advice and planning resources.
Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.
responsible for development of actionable tactics that support productivity and new member growth. Plans and creates positioning of brand to select market segments through multiple communication channels.
Required Job Qualifications+ 7-10 years of marketing or related experience.+ College degree in marketing or related field;
masters a plus but not required.+ Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.
and / or project / program management.+ Excellent communication skills and exceptional customer service mindset.+ Demonstrates strong project management and collaboration skills+ Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.
Other Critical Factors+ 5+ years relevant experience in consumer financial services and with a distributed sales force preferred – in banking, lending, debt solutions, or fintech+ Ability to manage up / down and across a large organization.
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex , gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state , or federal law.
This policy applies to all employees and job applicants.Thrivent is committed to providing reasonable accommodation to individuals with disabilities.
If you need a reasonable accommodation , please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.
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