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JOB SUMMARY
The Associate Shopper Marketing Manager reports to the Shopper Marketing Manager who oversees in-store programming of our Value, Popular and Premium portfolios. This Associate Shopper Marketing Manager will work closely with brand marketing and trade marketing to plan, build, and execute in-store marketing efforts for TWG’s portfolio of best-selling, nationally distributed wine brands. This position can be based anywhere in the U.S. This position requires occasional travel to customers, Trade Development meetings and marketing meetings in Livermore, CA– approximately 20 – 30 nights per year. This role is eligible for remote work.
ESSENTIAL FUNCTIONS
- Create, implement and assess consumer-facing, in-store platforms to deliver and optimize business-building initiatives in key Retail and On-Premise accounts. Leverage equities inherent in existing products and layer in key shopper insights for ongoing in-store marketing plans and programs
- Confidently brief and lead consumer agencies to develop and execute brand building platforms
- Successfully deliver AOP goals in an entrepreneurial spirit; appreciate an environment of resource limitations, cost control, fluid learning, prudent risk taking and limitless creativity
- Analyze data and turn it into actionable insights in order to provide reasons to believe in our programs and brands
- Assess industry opportunities and develop creative concepts to fit these opportunities
- Effectively manage teams and multiple concurrent projects through the system. Convey a sense of urgency throughout project lifecycle and hold teams accountable for execution. Use Strong written and verbal communication skills along with the ability to listen and understand different perspectives
- This job description reflects management’s assignment of essential functions; it does not restrict the tasks management needs to accomplish
QUALIFICATIONS
- Bachelor’s degree required; MBA preferred, but not required
- 4+ years marketing experience, or MBA and 2+ years business experience
- Strong grounding in CPG marketing best practices across the 4 Ps
- Prior knowledge and/or experience with wine, spirits or consumer packaged goods
- Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers)
- Results oriented, ability to multi-task and work at a fast pace with multiple competing priorities, an initiative-taking solution seeker, and adaptive to change
- Strong planning, organizational, time and project management skills to prioritize and complete multiple assignments
- Embrace and exhibit The Wine Group Core Values – Long-Term Sustainable Value Creation, Relentlessly Entrepreneurial, Empowered People and Responsible and Trustworthy
PHYSICAL DEMANDS
- Position operates in a professional office environment
- Position includes travel to various industry and/or company events, up to 20% of the time
- Ability to perform tasks requiring bending, stooping, standing, and twisting
- Must be able to lift up to 40 lbs. (a case of wine)
At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.
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