Purpose of Role
The Marketing Specialist position is responsible for creating, managing and nurturing demand, and driving growth across the Americas region.
This role reports to Marketing Manager and is key to the Tait Americas marketing growth strategy.
Scope of the Role
The Marketing Specialist plays a pivotal role in supporting the Tait Americas (TAM) direct sales initiatives through demand-generation marketing campaigns, trade shows, lead nurturing in target markets, proposal support and more.
In collaboration with the Marketing Manager, this position is responsible for the development and execution of direct account based marketing campaigns, general branding market awareness campaigns and requires a creative and tactical mindset to reach key objectives and results.
The Marketing Specialist will also lead, plan, coordinate and execute with the TAM sales and technical teams on national and regional industry trade shows and events in the Americas region.
In addition, the Marketing Specialist will participate and coordinate with the Marketing Manager and cross-department teams in the validation of and alignment with Tait brand standards in TAM RFP development process.
Functional Outcomes
The Marketing Specialist role entails :
Work closely with the Marketing Manager and Tait Americas sales team to develop and execute demand-generation marketing campaigns that align with the region’s objectives and key results.
Responsibilities include but are not limited to campaign strategy and positioning, message development, design direction, creating monthly communications calendars and monthly content creation (email marketing, blogs, web content, webinars, social media content, etc.).
Team Member Responsibilities
Team Leader Accountabilities
Business Planning
Change Management
Personal Specification
Area of Expertise
Definition
Marketing Communications
A comprehensive background in marketing communications. Must provide project examples that demonstrate a thorough understanding of communications concepts.
International Experience
Preference will be given to candidates who have experience in a corporate role working with colleagues in other countries.
Qualifications
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