State of Colorado Hiring for Marketing Manager at Denver, CO, United States Full Time

Department Information

To apply : https : / / schooljobs.com / careers / cccs / systemoffice

Description of Job

The Colorado Community College System (CCCS) is hiring a Marketing Manager to join our System Office’s Public & Legislative Affairs team.

We’re not only looking for an experienced marketing professional who will manage the day-to-day operations of our digital assets and marketing platforms, but someone who wants to elevate the perception of community colleges and their students.

If this is the type of opportunity you’re looking for, we encourage you to apply! CCCS provides generous leave, excellent benefits, and flexible work schedules, including hybrid-remote work within the state of Colorado.

In this role, you’ll manage web and digital content, create marketing assets and collateral pieces, plan and manage day-to-day social media, and manage vendors related to web accessibility, design, print, and advertising.

The position plays a major role in enhancing brand awareness in the digital space, as well as driving website traffic and to reach elected officials, industry, business leaders, and campus communities.

Additionally, this position will establish, monitor, report, and analyze website and digital media analytics to assist the Chief Communications Officer to make informed decisions on marketing strategies.

Note : This position is listed as “open until filled,” but priority will be given to applications received by August 6, 2023.

Duties Include :

• Oversee design, content, and new page development for the CCCS website while maintaining CCCS’s brand standards.
• Ensure optimum web performance through search engine optimization (SEO) and performance testing. Identify and refresh keywords for targeting;

optimize landing pages to improve performance and search engine visibility; and use metadata and other methods to optimize search engine positions.

• Understand the requirements set forth by state and federal accessibility laws and guidelines, and assess and support accessibility testing to ensure documents, images, videos, and other content hosted on the CCCS website meet accessibility standards.
• Establish protocol and format for quarterly website analytics reports. Manage web analytics to set benchmarks, analyze visitor trends and behavior, and develop strategies to increase traffic.
• Conceptualize visuals based on requirements and create designs for various marketing projects and signature collateral pieces executed annually by the department.
• Develop engaging and on-brand graphics and layouts for social media, advertisements, flyers, and other marketing materials.

This includes creating marketing toolkits that are shared with CCCS colleges and partners to ensure consistency in marketing efforts for various campaigns.

In collaboration with the Communications Manager, create copy and graphics appropriate for CCCS’s social media profiles, which currently include Facebook, Twitter, LinkedIn, and YouTube.

Schedule social media posts, blog posts, email blasts, and any other external content.

Boost / promote social media posts using Facebook Business Manager, LinkedIn Business Manager, YouTube Ads, and other ad manager platforms for trending outlets deemed relevant.

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

• A bachelor’s degree in marketing, Design, Fine Arts, Communications, or another relevant field. An equivalent combination of education and / or experience may substitute for the degree.
• A minimum of two years’ experience managing and editing web content via a Content Management System (CMS) like WordPress or Drupal.
• Experience managing paid digital marketing strategies for an organization, preferably in higher education.
• Experience with Adobe Creative Suite or other software for graphic design.
• Experience with digital accessibility and best practices.

Supplemental Information

Attributes that will contribute to success in this position :

• Practiced in creating campaign reports that utilize mechanisms such as pixel-tracking and Google Tag Manager.
• Strong understanding in web content, user experience (UX), architecture, and design.
• Demonstrated expertise with administering Facebook pages and ads for Facebook, Twitter, LinkedIn, and YouTube.
• Exceptional writing and editing skills, as well as the ability to adapt the style, tone, and voice for various types of content and audiences.
• Ability to write clear and concise copy and headlines for social media, graphics, and collateral.
• Ability to follow strict deadlines and fact-check information.
• Ability to exercise discretionary judgment and make sound decisions.
• Ability to maintain a high level of confidentiality.
• Must be a self-starter with strong organizational skills and attention to detail and the ability to work independently and follow through on projects to completion.
• Strong interpersonal skills.
• Team player with a positive attitude and ability to interact with diverse groups.

Work Location / Travel Expectations :

• This position is located at 9101 E Lowry Blvd, Denver, CO 80230.
• Occasional monthly travel is expected for off-site meetings and training with college members and state agencies.
• Alternative work arrangements, including flexible schedules and remote work may be available. All work must be completed in the state of Colorado.

The Colorado Community College System is the state’s largest provider of higher education and workforce training, consisting of 13 colleges and over 35 locations across the state, educating approximately 120,000 students annually.

In addition, we train more than 4,000 Coloradans each year through customized employer training programs. Our mission is to provide accessible, responsive learning environments where students can achieve their educational, professional and personal goals in an atmosphere that embraces academic excellence, diversity and innovation.

We are an organization that encourages individuals to bring their whole selves to work.

CCCS believes when all human qualities are regarded with dignity and respect and when everyone has access to the individualized support they need, all will have the opportunity to thrive.

In all aspects of the employment process, decisions are made based on merit, competence, performance and business need without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, creed, ancestry, national origin, marital status, genetic information, military status, or any other protected status in accordance with applicable law.