SUPERVISOR – Chief Executive Officer
SUPERVISES – Marketing Coordinator
ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO :
Assist with the positioning of the HWS Brand
Ensure that the HWS Brand aligns with the overall Healthtrust Brand Creative Platform from which all advertising, communications and visual manifestations of the HWS Brand are realized
Develop and manage all advertising creative and media planning specific to HWS including digital
Develop and manage all HWS promotional programs
Identify and manage all HWS sponsorships
Conduct research to identify intelligence to aid in the marketing and sales of the HWS products and services in traditional and digital arenas
Serve as the key HWS Brand counselor for the HWS portion of the Healthtrust web site (and all intranet sites) to ensure that the brand messaging, look/feel and tonality comes across appropriately
Oversee the HWS Brand presentation in all internal newsletters and communiqués
ReqID: 3142/2341/10513
Category: Corporate
Specialty:
Job Type: Full-Time
Job Type:
KNOWLEDGE, SKILLS, & ABILITIES – This position requires the following minimal requirements:
Bachelor’s Degree in an appropriate field (Masters’ Degree preferred)
Experience in all aspects of developing and maintaining integrated marketing strategies
Technical marketing skills
Proven experience in both customer and market research
Deep experience in the development and execution of digital marketing programs utilizing CRM platforms
Deep knowledge of technology solutions within the marketing space
Healthcare Industry experience a plus
CERTIFICATE/LICENSE – None
PHYSICAL DEMANDS/WORKING CONDITIONS –
Requires lifting papers or boxes up to 20 pounds occasionally.
Requires prolonged sitting and some bending, stooping, and stretching.
Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other office equipment.
Requires normal range of hearing and eyesight to record, prepare, and communicate appropriate reports.
Requires dexterity to type 60 wpm.
Work is performed in an office environment and involves frequent contact with staff and the public.
My signature below acknowledges that I have read the above job description and agree that I can perform the responsibilities and meet the requirements as presented. I understand this job description provides a general outline of job responsibilities and requirements and is not intended to be all-inclusive. I also understand that job responsibilities and requirements may change at any given time based on organizational
or departmental needs.
_________ _________ ___
Print Name Signature Date
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