SPECTRUM Hiring for Recruitment Marketing Specialist Job at West Columbia, SC Full Time

JOB SUMMARY
The Recruitment Marketing Specialist plays a key role in helping various business units across Spectrum achieve their hiring objectives through the recommendation and execution of recruitment marketing strategies. This role collaborates with both with internal and external partners to bring campaigns and recruitment marketing content to life and reports on performance and recommendations moving forward. The Specialist, acts as a champion for the business unit, ensuring they are aware of the tools available and helping ensure they maximize their recruitment marketing investment. In addition, the role will support brand engagement across a variety of channels and bring a customer-first mentality to deliver an exceptional candidate experience in everything they do.

MAJOR DUTIES AND RESPONSIBILITIES
Stay current and forward thinking on new social media tools, digital marketing products and platforms, best practices and use within the competitive landscape.

Recommend, execute, and track end-to-end recruitment marketing initiatives including but not limited to print, digital, email, paid media, and social media. Liaise with agency and internal stakeholders on day-to-day activities to ensure project delivery is on time and on budget.

Maintain content on career site, job boards, third-party sites, and social media sites. Ensure all profiles and content are on-brand.

Deliver job descriptions in both written and video formats.

Analyze and monitor campaign and channel performance. Make recommendations for improvement to maximize recruitment marketing investment.

Analyze and monitor campaign and channel performance. Make recommendations to maximize recruitment marketing investment and improve candidate experience across all channels.

Develop, organize, and maintain recruitment marketing playbooks. Identify opportunities for process improvements.

Support recruiters, HR, and hiring managers across the organization on recruitment marketing best practices via the Recruitment Marketing inbox, newsletters, and online and offline trainings.

Be a brand champion for the Spectrum brand. Build and deliver trainings to grow Spectrum’s employee advocacy program. Identify and engage employee advocates across the business. Produce and schedule content for career site, email campaigns, and social media. Develop and maintain content calendars. Collaborate with employees across the organization to deliver content. Advise on new content formats that drive engagement and applicants.

Monitor and respond to social media comments and reviews. Make recommendations to improve candidate perception and experience.

Test new recruitment marketing products and tools. Deliver user support through training and communication materials.

Manage incoming requests to the Recruitment Marketing inbox and perform other duties as requested.

REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to deliver creative content (text, image and video)
Knowledge of online marketing strategies and channels
Ability to manage multiple priorities simultaneously
Demonstrated communication skills
Demonstrated critical thinking skills and ability to analyze ROI
Demonstrated creative skills
Demonstrated account management skills to support multiple business units and a demonstrated ability to deliver brand objectives across digital and social media channels.
Demonstrated creative skills

Required Education
Bachelor’s degree in Communication or Marketing

Required Related Work Experience and Number of Years
Social Media Management – 2
Recruiting/Talent Acquisition Support – 1
Digital Marketing Experience – 3

PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Photoshop, Sprout Social, Lithium, Adobe
CRM and lead gen experience
Social enterprise software (Sprinklr, Lithium, Spredfast)
Experience with Facebook Business Manager

WORKING CONDITIONS
Office environment

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